But one of the most predictable things about mother nature is that it’s unpredictable, and so natural lighting is too, often changing from one minute to the next. For the most part, it is. You could even use a large white sheet and let gravity take care of the rest. All my continuous light softboxes are tungsten. Again, if you’re not comfortable experimenting with different camera settings, try using the automatic or ‘program’ mode and take advantage of the camera’s automated settings. But they’re so inexpensive I tend to buy several in bulk. In the meantime, start building your store with a free 14-day trial of Shopify. The main settings you should master to make the most of natural lighting are: First, we'll look at aperture. Nothing looks worse than a gorgeous emerald ring with a camera lens reflection in its centre. The further back you go, the softer the light will become. The ultimate goal is to shoot your product from every angle, giving customers a 360 degree view of the product.
This helps bounce the light to places where there was little to no light, giving a much softer finish to the photo. If the product isn’t in focus when you look at your shots, the F-stop on your camera is probably set too low. To learn more about the basics of photo editing, check out this section of Shopify’s DIY Product Photography Guide. If you’re new to photography, I think it’s best to start off using natural light (aka the sun). Then you shoot through the centre of the ring light. As we mentioned above, there are a few key differentiators that separate good product photography from bad product photography. No problem! Try our Wow Factor Photography course today! This helps achieve consistent results; even the smallest change will affect the reflections and shadows. There are a few simple steps you can take to illuminate your products even better. Studio lighting gives the photographer more control over — you guessed it — the light over an image. Avoid these common mistakes and you’ll be on your way to creating excellent product photos. Once you start getting a bit more confident with your camera settings, I'd suggest you manually select the white balance setting that most accurately reflects what you see. That is easy to do with continuous lighting in which you can see how movement affects your frame. A white backdrop is especially helpful in the editing process, as it makes it much easier to remove the background. Keep the product in roughly the same place each time, just rotating its position. The brands that are very popular for product studio lighting are Westcott Lighting and Neewer. Backlights are lights placed behind and above the product to make the product stand out from the background. But be careful with this setup. If you're using a reflector for the first time, you can control the amount of natural light that bounces back by moving your reflector either further away or closer to your product. This is because I like seeing the scene as I set it up rather than using continuous flash. Longer shutter speeds help the camera pick up more light, which makes for a beautifully crisp photo. It’s usually around 60-100 watts. Next, let's get to grips with ISO. Natural lighting through a window is the ideal solution for a few reasons. Make sure that you use bulbs and flashes/strobes that have a true white hue exuding from them. No one wants to photograph their products only to learn later that all of their shots are inconsistent. I used a sturdy piece of white paper and bent it into a slightly curved shape. But there are general setups that always work well. You don’t want disappointed clients if the product(s) they receive don’t match up. Take time between different angles to review the images to see if you need to adjust any settings.
By controlling the shadows created from natural light, you can add an element of interest to your product photos. Providing an all-around view is significantly more engaging as you're visually providing extra product information, helping customers picture themselves using or wearing your product. Shoot lots of photos in a variety of different angles, making a note of the settings you used and what they produced. Otherwise, you’ll be sitting in the editing room, removing all those pesky details. Brick and mortar stores attract shoppers with decorative storefronts and displays. It can be very flattering when you do it right. Fluorescent lights are energy-efficient but have a low output of light.
They can change the colour temperature if you adjust brightness levels. When shooting product photography, you're going to need an open space for setting up your backdrop: another essential element to achieve great photos using natural lighting. This is particularly useful when you want to showcase a product line or in-context photo. But they can tint in ways you may not like.
Jewellery, bottles, glass, and more are hard to photograph. This setup may need some tweaking here and there based on products’ size and shape. You can also figure out how to cut reflections easier this way. At the very least you can take some good-quality photos, and leave the rest up to editing. Just as a customer would walk into a store to look at the items in the window display, having supreme product photos instantly grabs a customer’s attention and encourages them to shop your store. If you're not sure what features you should capture, focus on features that showcase the quality of your product. There’s no denying it — images are a fundamental component of the online shopping experience you create for your customers, but to see results in the form of conversions, brand loyalty, and referrals, your online store must be cohesive. Have fun and embrace your creativity. The bulbs are quite inexpensive to replace. Take a regular lamp, add a tungsten bulb, and throw a sheet over the tip to diffuse! To get started shooting high-quality product photos in a studio setting, you’ll need: Before you begin snapping away, take the time to set up your space so the photos are primed for the desired result. Ring lights are good for product photography, but keep in mind that it is harder to take photos of a bright coloured product. Get free online marketing tips and resources delivered directly to your inbox. The bulbs are available, cheap and easy to replace. It’s usually around 60-100 watts.
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