In their minds, this means that employees who have more vacation time must be less effective. I agree.
We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance.
Rory reads it himself and that might be the only fault and it is slight, sometimes it seems like he is reading a speech.
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30.
People are complex, irrational beings who make peculiar decisions and often don’t act in the way we expect them to. He’s also a TED Talk superstar (with over 6.5 million views! The most interesting details are actually from someone else, the famous economist Daniel Kahneman, who has written his own books, which I have already read.
This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists.
Fascinating anecdotes and compelling arguments. Does this book contain inappropriate content? So how can biscuits taste worse without changing the recipe? Moreover, visual illusions—in particular a spacious entranceway—create an impression of spaciousness; it is actually 16 narrower than a Boeing 777, but to many passengers it feels significantly wider.”, “Effective communication will always require some degree of irrationality in its creation because if it’s perfectly rational it becomes, like water, entirely lacking in flavor… Quite simply, all powerful messages must contain an element of absurdity, illogicality, costliness, disproportion, inefficiency, scarcity, difficulty or extravagance—because rational behavior and talk, for all their strengths, convey no meaning.”, “Weird consumers drive more innovation than normal ones. Due to its large file size, this book may take longer to download. He argues that if a company from the offset had said they were going to compete with Coke by creating a more expensive drink, in a smaller can with quite an awful taste, that there is no way it would have happened on logic alone.
New York: William Morrow, an Imprint of HarperCollins Publishers, 2019.
Charts and figures are well explained as the author takes into account that people listening to the book don’t have access to the them. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. That’s why assumptions about people which are ostensibly based on logic – like those in economic models or case studies performed by businesses – so often fail. It's not the conventional marketing book.
And it’s much easier to create value and valuable things if you accurately perceive the world! Eric Sussman, It turns out that more is spent on female beauty than on education… It seems likely that a significant part of what you’re doing when you spend two hours on self-grooming is self-administering a confidence placebo to produce emotions that you can’t generate through a conscious act or will.”, “My contention is that placebos need to be slightly absurd to work. Sheila Heen, Why do countdown boards on platforms mitigate the pain of train delays? But what we are very good at is falsely post-rationalising decisions after the fact, so that we can coddle ourselves in logical comfort blanket at all times.
Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws.
The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). Derek Thompson.
Machines don’t allow for magic, but complex systems do… The missing metric here is semi-random variation. Try Blinkist for free for 7 days. By asking childish questions is a good place to start.
Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. * It feels like a lesson, or a reminder, about what’s true in the world. by Rory Sutherland. Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality).
How do you set yourself apart from competitors or venture out into different markets? Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
– Articles of Interest, The Objectivity Trap in B2B – Articles of Interest, Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean, An interview with Kitty Wooley, co-author of Unfettered: Mission-Aligned Boundary Spanning, Unfettered: Mission-Aligned Boundary Spanning, An interview with D.B.
George Newbern, The Surprising Truth About When, Where, and Why It Happens, By: She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. Jordan Ellenberg, Narrated by: Find all the books, read about the author, and more.
Steve Kramer, By: To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Or, more pressingly, how are politicians being elected all around the world by standing on a platform of mistruths and equivocations?
Equally, he describes the dangers of trying illogical solutions in most corporations where, if you’re wrong, the consequences to your reputation tend to be very damaging.
Jonathan Phillips reviews the Book of the Month for September: "Alchemy" by Rory Sutherland.
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Rory Sutherland is the vice-chairman of Ogilvy UK and uses his vast experience and trove of interesting anecdotes to put together a book on how irrational thinking often works better, which is interesting even for a logical thinking reader such as me. Not sure he succeeded.
The reason this inefficient process is necessary is because most of the achievements of consumer capitalism were never planned and are explicable only in retrospect, if at all.”, Sutherland coined the term Psycho-Logic.
Scott Adams, By: By:
'the marketing book podcast alchemy by rory sutherland June 6th, 2020 - alchemy the dark art and curious science of creating magic in brands business and life by rory sutherland rory sutherland is the vice chairman of ogilvy where he has worked since 1988 and where he was notoriously called the worst graduate trainee that ogilvy amp mather 2 / 3 If you march to the beat of your own drum this book will explain why that's not a bad idea, although not necessarily good. Retail Delivery Wars: Smart Strategy Or An Inevitable Race To The Bottom? However this is almost always an entertaining book that makes one think. We bring together a broad range of senior stakeholders responsible for driving digital transformation initiatives across business and technology functions, through a variety of member driven activities including our summits, research, reports and dinners.
Consider toothpaste as a case in point.
The perspective of the book is difficult for me.
Jordan Ellenberg, By: Our preference for it is, ultimately, irrational – a prime example of why our decisions and behavior are hard to predict.
and others, Narrated by:
The independent community for disruptive business and technology leaders, Nimbus Ninety15 BishopsgateLondonEC2N 3AR, General: 0203 598 2237Membership: 0203 598 7981Editorial: 0203 598 7982Partnerships: 0203 598 7983.
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes.
Amy Schmittauer, By:
I do not watch those TV channels that show adverticements.
Suddenly you’d be free to get on with your day… with your only obligation being to keep an eye on your phone… Is it as good as offering one-hour appointments? His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Too often we allow the logic side of Psycho-Logic to dominate all that we do. That being said, I do think others should still read it and reach their own conclusions.
After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Apprenticing himself to a succession of culinary masters, Pollan learns how to grill with fire, cook with liquid, bake bread, and ferment everything from cheese to beer.
In Alchemy—published simultaneously in the U.K. with a punchier subtitle: The Surprising Power of Ideas that Don’t Make Sense—Sutherland writes with a humorous style filled with wisdom about consumer behavior, innovation, branding, hiring, the weakness of market research, and more. Not quite, but it might offer 90 percent of the emotional and perceptual improvements, at 1 percent of the cost.”, “The single best investment ever made by the London Underground in terms of increasing passenger satisfaction was not to do with money spent on faster, more frequent trains—it was the additional of dot matrix displays on platforms to inform travelers of the time outstanding before the next train arrived… People hate uncertainty… Making a train journey 20 percent faster might cost hundreds of millions, but making it 20 percent more enjoyable may cost almost nothing.”, “The problems occur when people try to solve ‘wide’ problems using ‘narrow’ thinking… We fetishize precise numerical answers because they make us look scientific –and we crave the illusion of certainty.
which I have enjoyed. Scott Adams was one of the earliest public figures to predict Donald Trump’s election.
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