Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. If you need a shot of good inspiration (and a good laugh), listen to this episode! And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." Like Jeff Eisenband on Facebook. Talk about the importance of having diversity in the front office particularly. Let that person speak. Peter Feigin: I mean, I'll tell you an interesting story. John: I dont want to skip over that. Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. Thats a good run. Peter Feigin: Yeah, I think it's like I take everything from athletics. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Then she just starts laughing. Please remember if youre going through Wisconsin, go and have some chicken tenders at the Cluckery. And it's kind of as an adult got me to a place where I desperately want our youth to get exposed to things they wouldn't normally get exposed to because that's how they learn what's out there. The Bucks are one of the 17 teams that is competing in the new NBA 2K League, a necessary decision in Feigin's mind. Peter: Thats great, thats one of the only times that questions been asked. It is so important that kind of at least in our infrastructure. Peter: Well, I think first of all, everything is like, you plan to be great. That is an interesting statement. My mother was one of the preeminent ad executives from Grey Advertising for 40 years. Youre physically building an arena, a district, a template for success. We're not only going to be public, we're going to privately help kind of move the cause and funding. And then I think the most incredible thing, which I can't see happening in a major metropolitan area again, is we were able to acquire 30 acres of contiguous land. Talk about the journey to the Bucks and how did that happen and then why Milwaukee? It's the same way she'll listen through what I'm going through. Youre going to have to work your butt off because its work. You cant imagine. But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. Let me just throw this out there. Shout out to Sarah, who is I think one of the best assistants out there. Peter: You got it running the 70s, 80s and 90s, yep. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. That was my dream of dreams when I was a kid: Oh, my God. Peter Feigin: Michael, like I said, anytime, anywhere. It's like how do we, between us, like as you know. We have resources, we back them up, whatever you need, it's part of it. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. I just wanted to get it done and kind of move the needle and kind of. Got it. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? Peter, talk a little bit about the future. Whether it was in sports or somewhere else Id probably look to lead an opportunity for a turnaround or a startup. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. John: Thats awesome. You miss falling on the ground, Dan Feigin said. And we thought we were in a place and we're nowhere close to how good we can be or how we can use this NBA platform and our players and our organization to help change the community, to help change our performance as a team, and to be better citizens. 1 team in the league, to be the brand representation.' But if Woodhouse had any qualms about digging in on defense against various titans of industry, he quickly learned that everyone was competitive. It's definitely not brain surgery. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. How do we keep driving? In the face of unprecedented circumstances . Peter: heres the market. Peter Feigin: That's an interesting statement. But I'm sure [inaudible 00:30:10] the players in that process. Michael Red: Wow. Talk about that as far as the league and the individual teams. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. And it became one of the greatest things ever. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. It was July. Peter: NIL has no guardrails, no anything whos getting paid what? After college, Dan Feigin got a job at Trevor teaching English and coaching sports, which meant one important thing: He had access to a gymnasium in New York City, where indoor hoops are more precious than parking spaces. And claimed, so before I did it again, I changed the two spots by the testing place to instead of handicap, they now say "Employee of the Month" right on the floor. John: Right. Theres some great things. You had to kind of build the equity by saying what you're going to do and then doing it. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. Were going to constantly improve. All right. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. We've gotten through conversations. How did that come together? So, thank you for being on the cast today. People will ask me all the time like, "How would you respond these times, Mike, as a player?" Peter Feigin: Yeah. And because Blake was in our backyard, like literally in Kenosha, which as you know is so close, it became personal. We hired an unbelievable CFO. More recently, Tom Kearns, a mental health counselor and one of The Runs longtime staples, has been bringing his 12-year-old daughter, Sophia, so she can shoot hoops on the side with Dan Feigins 12-year-old daughter, Dylan. We want to win. So, these guys are thrown into a world where they're responsible for everything, they assume they know everything, and what their experience is. How do we change the model, and really put new metrics out there, for us to get it? Some people dont like to hear that anymore. But the Bucks' toughest hit came off the court. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. Michael Red: It's been wonderful to watch. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. Then, I would literally leech myself. Peter: Married. I mean, nobody understands like players have a handful of days off the entire season. And I think he's going to sell the team. But talk about that nuance and being in leaders on the social injustice play. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. But he worries about the physical effects of another extended layoff. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. I do." John: Just for a fun look, for our listeners sake. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. He continues to build civic and business relationships around town through face-to-face interaction. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. Peter: The ice cream truck. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. Peter Feigin: And I think I kind of have this delusion that there's nothing that I can be a part of, that we can't accomplish. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. One Saturday, they gathered with some of their other pals including dAmboise, who had been playing hoops with them for years and The Run was born. John Shegerian: This edition of the Impact podcast is brought to you by ERI. And it was kind of an incredible moment. I think COVID, like everything, slowed us up for about a year, but we're back on it. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. It's like how it affected the players because that almost helped accelerate the importance of it. You miss making a game-winning shot. Peter: The same he is, everywhere else. And we'll get into the twin in a little bit. It looks amazing. Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). I didn't need to do anything. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". We closed our restaurants down. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? Thats a stain on your career, Dan Feigin said. And that's what we try to do. I got to talk about the journey to the Bucks though. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. I think if you took me at this point in my life and where I am and. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. The world is incredible. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. We had a, if you remember, we had a COVID extended season. Peter: Yeah. Weve had Giannis invest in the brewers, which is like. Here is your example of everything you read everything you hear, everything he does is true. And Giannis knows whether we're talking about a big deal, whether we're talking about marketing, he knows those socks like he's good with, he owns me for a month now, he owns me. Its really important and youve got to take a real responsibility. Peter: Well, I made one of the biggest mistakes ever to begin with. It's truly like a restart. And that's kind of the way I think about everything. Because I talked with the Lakers guys, I talked with the Boston guys on what they had, did. That the only option we really had was to build grassroots and build relationships and take time across the entire community. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. My wife and I have known each other since high school. So, of course, he's just had enough. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. I guarantee you'll find motivation and guidance from this remarkable man. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. Peter: Wow. Engage is a digital booking platform. The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. And as Marc kind of ventured out over a decade ago . A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. Their track record proves it. Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. Its like you think about what the culture of community is. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Michael Red: That's exciting, man. They were trying to think of something that would be like. View Peter Feigin's professional profile on LinkedIn. What you do is you submarine the entire process into yourself. Its like winning the life lottery.. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. Well, Peter, this has been more than a delight. Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . Then you mirror that off the court. How do we rethink it? Because there's a lot of founders and entrepreneurs that listen to this as well and managing that dynamic with their family. Peter Feigin: Hey, John thanks for having me. Be sure and try our new SNOWCAST APP! Peter: did active, to get in. All trademarks are the property of their respective owners. And I've got to get Mark and Wes on the cast along with Jon. We are going to put in the notes Peters email address because he was kind enough to give us that. So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. Now youre there, youre rebuilding. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. It has just been introduced for iPhones, but we are working on the Android version! I think that was a necessity. The Giannis Effect has been a product of the digital age. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. How can we do fun special things, what matters to people? Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. Not like how to just excel in basketball. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. Peter: Which people gave. Peter Feigin: That this was a year you couldn't even imagine. You know I got my sources. We were together in high school. Then you talk about what your leadership is and what your purse is so it all starts and ends with Giannis. Even though all of us who were so engaged into, nothing compared to what that value was, what that emotion was too. John: Its fascinating you say that. He's the president of the Milwaukee Bucks and he's a native New Yorker. How does that boat go? Peter: Well, its having like Ive always said, people talk about their personal board of directors and what that is and I had the advantage and still have the advantage of my mother being the best consultant you could possibly have. We've developed about 75% of it and people are living here, working here, and playing. How do you end up managing the importance of numbers and capital. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. Peter Feigin: So, I mean, this is talk about, "You never know what's going to happen and where." Talk about that process. How do we make this more than equal?" And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. Theyre going to look at that ring forever and remember that. That's actually a step up from the orange vests and hard hats he's been wearing in Milwaukee, constantly checking on the construction of the Wisconsin Entertainment and Sports Center, the non-branded name of the arena. You end up with a Jew holiday, who is this incredible, understated, all star. Where does it sit? I really think its kind of a cycle of selflessness and kind of best practices. How did you put the stadium deal together? "We had to build a new arena or we were going to move the team. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. He thinks hes going to sell the team. Low and behold 24 hours, called him back and I said, oh, hes going to sell the team. And lo and behold, kind of five, six years later, we've kind of accelerated it. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. In many ways, you were doing a startup when you came to Milwaukee with your partners. You buy the Bucks, you help with that whole negotiation and you were living in New York, so you were married already and you decided. We heard it straight from. Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. Our owners, when you talk about, our active operating board of governors, youve got guys like Mark Lazari who kind of in avenue capital and ran the distressed debt world. Talk about that balance between what you do with Milwaukee and obviously, with your family, right? Now, you had private equity partners. And Khris parks in a handicap space, because five minutes he's in. Whos got next? Lee said. We were sitting brainstorming like, how do we keep people employed? His company, Fortress Investment Group, also owns the eSports team FlyQuest. Peter Feigin: Yeah. It found him. Peter Feigin: This is where I want to be. During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. Well, that's you. Here's my conversation with Peter Feigin. I would say again, from our owners, from day one, they understood that from how are we stewards of the brand of the Bucks and how are we examples in the community? And kudos to you guys for being cognizant of that. Its hundreds of rings. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. I wander around the house, Feigin said in a recent telephone interview. His brother and Lee were just as excited. Please talk about the Cluckery because this is so much fun and I wanted you to share your whole, the vision and how this all came about. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. Peter Feigin has been the President of the Milwaukee Bucks since October 2014. So, whole different world kind of came around with COVID. Right? God, I love it as a case study. And I didn't need to get paid. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. Their experience is basketball. John: Talk about and want you to share a couple of thoughts about Warren Buffett and that whole deal. And like, "Hey, you got to hear my idea," or something. Thats just my view, Lasry said. Peter: Yeah, so I think its here and I think its all about the customization, right. I think that's something that you work with every day. Peter Feigin: No. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. Thats. And also, obviously some additions with Jrue Holiday and other great players we have this year. John: Was Sonny Werblin still around, or was that the same? Peter: John, the best. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. Peter Feigin, the president of the Milwaukee Bucks, playing defense. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. And they were kind of stuck at the last minute deep in the summer. Youre unbelievably inspirational. Thats an interesting question. And he said, "Yes, sir. "Why would we wait till tomorrow when we can get it done today?" If you're going to go look at teams, grab my brother. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. So, that part of it was awesome. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. Michael Red: Well, I love you back. In 2014, Bucks President Peter Feigin lost his father to congestive heart failure. Where does your ring sit? Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. So, how do we figure out and reorganize on the senior leadership pattern. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. Weve got Peter Feigin. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. Go to the Cluckery. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. Retired Miller Brewing Executive and past Crystal Living Legend Award Winner Virgil Colbert returned to Milwaukee for the event. 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You that most cathartic incredible, understated, all star share a couple of thoughts about Warren Buffett and whole... Almost helped accelerate the importance of having diversity in the league, be.
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