11 No. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. Kaaboo. Statista. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. 2, pp. 16-26. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. 135,000 plus the potential for a further 7,000. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. 1, pp. 211-226. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. 9 No. Write to Mahita Gajanan at mahita.gajanan@time.com. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. 18 No. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. Hill, R.L. Currently, you are using a shared account. Apr 2021 - May 20221 year 2 months. please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. 38 No. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org Nurturing a community driven by purpose, through mentoring. Available: https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Largest music festivals in the United Kingdom in 2019, by audience capacity, Available to download in PNG, PDF, XLS format, Global live music industry revenue by source 2014-2024, Music industry gross value added (GVA) in the United Kingdom in 2018, by sector, Music industry export value in the United Kingdom (UK) 2018, by sector, Live music attendance in the United Kingdom (UK) 2011-2018, Number of music tourists in the United Kingdom (UK) 2016-2019, Live music event attendance in the United Kingdom (UK) 2015-2018, by tourist type, Live music tourist attendance in the United Kingdom (UK) 2018, by region, Spending generated by music tourism in the United Kingdom (UK) 2016-2019, Music tourist spending in the United Kingdom (UK) 2019, by region, Overseas music tourists: average spending in the United Kingdom (UK) 2011-2018, Full-time jobs sustained by music tourism in the United Kingdom (UK) 2016-2019, Music tourism jobs in the United Kingdom (UK) in 2019, by region, Number of live shows at event venues in the UK and Ireland 2018, by genre, Average attendance at live shows in the UK and Ireland 2018, by genre, Music companies most subsidized by Arts Council England 2023-2026, London music companies most subsidized by Arts Council England 2023-2026, Number of classical music concerts screened in cinemas in the UK 2007-2018, Number of popular music concerts screened in cinemas in the UK 2007-2018, Revenues from pop music concerts screened in cinemas in the UK 2013-2018, Glastonbury Festival in the UK: Ticket prices 2014-2020, Glastonbury Festival: tickets sell-out time 2011-2020, When festival-goers buy tickets in the United Kingdom (UK) 2019, Who festival-goers attend festivals with in the United Kingdom (UK) in 2019, Reasons for attending music festivals in the UK 2019, Most important UK festival initiatives 2019, Opinions on UK festival line-up diversity 2019, When audiences will return to live events after lockdown in the UK and Ireland 2020, Booking live events after COVID-19: refund reassurances UK and Ireland 2020, Safety measures at live events after COVID-19 lockdown in the UK and Ireland 2020, Preferred venue types for events after COVID-19 lockdown in the UK and Ireland 2020, Europe: Opinion on live music streams during the coronavirus lockdown in 2020, Most popular music festivals in Hungary 2022, Italy: number of music festivals per city 2015, Italy: number of music festivals by genre 2015, Interest in the Glastonbury music festival in Great Britain (UK) 2014, by demographic, Highest-grossing music festivals in Latin America 2019, Favorite music genres among music festival visitors in Europe 2016, Brazil: revenue of Lollapalooza music festival 2014-2019, Countries ranked by the number of voted awarded to Spain in the ESC 1961-2021, French residents' intention to go to a festival during summer holidays in 2015, Seating capacity in cinemas Singapore 2020-2021, by major exhibitor, Musical performances number South Korea 2011-2016, Admissions at dance and concertinos events in Italy 2013-2018, Music industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports, waited for the entire line-up announcement to make their purchase, top three most important initiatives to attendees, 37 percent of concert-goers were satisfied with the diversity of acts offered. Source: wikimedia.org. For analysis purposes, the survey respondents were divided into two groups based on the number of festival attendances during the previous year: Casual festivalgoers (N=2,908) were respondents who attended one to four festivals within the previous 12 months, and frequent festivalgoers (N=199) five or more (cf. As skills and knowledge accumulate, the awareness of appropriate behavior increases. 30 No. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. Getz, D. and Patterson, I. please include a backlink to the respective infographic URL. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. 28 No. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. 0000000596 00000 n You can only download this statistic as a Premium user. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). 52 No. Big events are back. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Profit from the additional features of your individual account. 0000002272 00000 n 403-428. Schwartz, K.D. 4 No. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. Bryman, A. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. 0000004131 00000 n The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. Pearce, P.L. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. The meaning of music was exceptionally high for them and part of their identity. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. If you are an admin, please authenticate by logging in again. N3C1,%8Q(Vp. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). Parklife is an annual two-day music festival in Manchester, England and takes place in June each year.The festival predominantly features dance and electronic music, as well as pop and hip-hop artists.. Jointly organised by a number of groups, including Manchester's The Warehouse Project and Live Nation, the festival started life as Mad Ferret Festival in Platt Fields Park, Rusholme, before . THE VALUE OF EVENTS. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. 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