Personalize the user experience, optimizing for each visitor and situation. For both buyers and publishers, Yahoo's restructuring has upsides and downsides. Heres a list of the top 10 Taboola websites that has significantly dominated the market in their respective domains: For more than a quarter-century, New Delhi Television (NDTV) has been a leader in Indias Digital Journalism. There are various campaign settings you have to take note of before setting up a campaign and they can also be adjusted at any time. The major difficulty for this My Smart Price was generating revenue from newsletters and web visitors. [39] In May 2013, Taboola founder Singolda said the ads help support a sustainable business model for journalism and the company vets ads before they are displayed. You will educate readers in the world of personal finance and guide them . Taboola Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing and alerts. To capture more revenue and more long-term engaged website visitors, youll need more than just valuable content. TX 77449. To learn more about how Taboola can help you, contact us or start your campaign today. About WordPress. This passes . It has received several accolades in the digital sector for all of its products and is one of the few profitable Taboola websites. Social Ad Scout Review 2022: Spy Hidden Insights Of Winning Ads! With the support of Taboola, Morgan & Co. generated over 17,000 website events and provided 124% more impressions than expected. Probably youve never realized it, but If you pay attention, you might have seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather Channel just like here below! Taboola, which considers itself as a content discovery & native advertising company, is one of the biggest global native advertising companies. Publishers may figure out which post-click behavior suits them most and customize it to their needs. "[38] Advertiser-sponsored content displayed through the platform might include articles such as The Worlds Cutest Cat Pictures All On One Site or Jeff Bridges Magnificent Home Is Beyond Stunning. Find and engage over one billion relevant users across premium publishers at massive scale on the world leading native advertising platform. Mainly, the benefits of good native advertising are obvious if it doesnt take away the user experience from the user, the marketer, on the other side, will expect a better engagement. 1. It is used by major publishers to propagate their business by showcasing what they have on offer and how users can access them by simply clicking on the advert. World Vision is a Christian humanitarian organization that works with a wide range of communities all over the world to help people achieve their full potential by combating poverty and injustice. Taboola integration summary. They also have some Data delays and might require a lot of testing to find a hit. To edit campaign settings and items on the Campaign Management page, you can simply do the following: For more information about the Campaign Management page, how to edit campaign settings or campaign items, and to get a broad view of the options found on the Campaign Management page, visit here. Taboola was created to assist you in attracting high-quality traffic to your company website from some of the most well-known publications and content providers online. When weve talked earlier about Taboolas platform being powered by Deep Learning technology, it simply means that Taboola uses its unique data about peoples interests and information consumption to recommend the right content to the right person at the right time. (Select the one that most closely resembles your work. Taboola Review 2022: Advertiser or Publisher? You'll leave this module with a basic understanding of how Taboola works. SmartyAds SSP publisher platform has the following core features: Highest fill rates: SmartyAds native ads for publishers platform works with top-rated traffic sources from major countries like the USA, UK, Israel, Germany, India, and Russia. Customer service provides great insights and access to a dashboard. This gives Taboola websites an edge over other websites and thus helping to generate more Leads and revenue. Top 10 Taboola alternative competitors. With over 200 million unique visitors each month across all digital platforms, NDTV and its additional digital assets make NDTV the second-largest digital media platform in India. Drive revenue across all platforms, including apps and newsletters. 1. Google Adsense is not the start and end of the network industry. The company was founded in 2007 and since then has grown in prominence among Advertisers as it encourages users to view more articles on the same website or drag traffic to other sites through referrals, thereby, increasing revenue. A few are described below: Other campaign settings include Campaign Scheduling, Location, Operating System, Block Publishers, CPC Bid, Spending Limit, Daily Ad Delivery, and others. [41] According to comments made to the BBC, Taboola CEO Adam Singolda has said that "The problem is that for everyone who hates one piece of content, many others love it, and click on itif no-one clicked on it, or tweeted about it, then we would remove it. Singolda also said Outbrain tried to do a deal that was equity only (but less equity), or equity and cash (but less cash) that matched Outbrains financial contribution to Taboola. Ready to dive into their pros & cons for advertisers and see if Taboola is the right fit for you? Meet your marketing objectives build awareness, generate high value leads and encourage customers to take action online. Business Insider Recommended from the Web! Taboola and Zee News have joined together to provide more targeted content and increase audience engagement and revenue. [30] Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic. Both companies stated their ad rates dropped by double digits at the start of the pandemic. Taboola Audiences: Our platform offers hundreds of pre-packaged and custom interest segments to choose from. Its like a game-changer for publisher revenue and audience building! Taboola websites can also take advantage of Advance Targeting features. Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences. World Vision was able to lower the CPA (Cost Per Acquisition) with Taboola that they couldnt get with other prominent search channels. Today, Publishers, Advertisers, and Agencies utilize Taboola to maintain visitors on their sites, monetize traffic, and deliver content to high-quality audiences. More than 15,000. in subsequent sections of this article. Taboola currently has a staff of around 500 employees and has acquired 4 ad technology companies over the years. To achieve all of this, you have to constantly build a successful Native Advertising Campaign, spend time on creating quality content to attract visitors, adjust CPC controls by targeting specific audiences, as well as testing your campaigns to improve performance and this is where a platform like Hevo Data can be of immense value. Finance, Yahoo! The courses offered by Talentedge include Human Resources (HR), Finance, Entrepreneurship, Analytics, Strategy & Leadership, Company Management, and Brand Sales & Marketing. Cons: Similar to Taboola, some users may consider this sponsored content to be junk. Using Taboola Pixel, 99 Acres was able to measure, optimize, and develop audiences for targeting. Delivered 80+ implemented creative strategies for leading global enterprise brands, presented face-to-face across 5 . [27][28] Yahoo will receive 24.99% of Taboolas total issued and outstanding shares as part of the agreement, as well as one representative on the Taboola Board of Directors. Taboolas recommendation feeds can be seen on many leading sites like Bloomberg, BBC, MSN, NBC News, The Weather Channel, and many more. 'Time will be Taboola's first publishing partner for a new business it's launching called Taboola Turnkey Commerce, which provides publishers with ready-to-use Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Stay tuned for our AI-powered tool in limited beta. Want to take Hevo for a spin? Taboola is a leader in native advertising, with a platform that has the largest market share in the industry. Step 3: Get Schema Markup To Validate. Taboola Feed is now implemented on over 71 percent of NDTV pages, including their flagship site, news apps, and AMP pages, after starting with barely 30 percent adoption across all NDTV pages. Most advertisers bid around $0.5 to $1.50 depending on the niche but interactive or video content usually needs a lower CPC compared to credit card offers. Taboola Video and Sponsored Content were able to assist this Taboola website in accomplishing the goals. Dismiss . Want to take Hevo for a spin? Two main tips we can give you about Taboola are: The cost of your campaign in Taboola depends on your entire setup including creatives, targeting, and budgeting. You will first click on the signup page then carry out the following steps: A campaign can be defined as a group of campaign items focused on a particular target, and usually have the same budget. Weve also got you covered with every golden tip youll need to know, to monetize content and acquire visibility! [15] In 2017, the company added a Facebook-like scrollable feed of links to articles and videos. [17], In October 2019, Taboola announced its intention to merge with its rival, Outbrain, subject to regulatory approval. As an advertiser, you would get similar or even better CPA results compared to Facebook, of course, after you carefully optimize. "Taboola, Inc. 2021 Annual Report (Form 20-F)", "Outbrain, Taboola Make Their Mark on Online Advertising Industry", "Taboola, Purveyor of Clickbait Ads, Will Go Public", "Taboola Raises $15M More to Fund International Expansion", "Taboola and Outbrain are battling a bad reputation (and each other)", "Taboola and Outbrain Said to be Discussing a Merger", "Taboola Turbo Charges Revision3's Video Uplift by 90%", "Taboola Lands $1.5 Million, Powers Video Discovery", "Taboola Raises $9 Million To Power Video Recommendations Across The Web", "Content Recommendation Specialist Taboola Raises $15 Million", "WEATHER CO. Which Retail Categories and E-commerce Trends Will Dominate 2023? Its Grid Advertising usually comes in widgets known as Chum Box, a form of Online Advertising that uses a grid of thumbnails as captions to drive traffic to other sites and webpages using advert titles such as Around the Web, Recommended For You, and Videos You May Like mostly found at the bottom, top, or side of online news articles. Taboola websites that list between 50 and 100 Products Taboola websites with between 50 and 100 SKU Products listed. Readership data is aggregated across a network of users on a multitude of publisher sites in Australia, protecting individuals' privacy while informing . Peek, here below, how Taboolas interface looks like: Its a simple and user-friendly interflow allowing to switch on or off: Now with all these beautiful pros and features, what could the cons possibly be? Drive quality traffic to your website by exchanging traffic with partner and third-party sites. Adam Singolda founded Taboola in 2007, and it currently has over 550 million monthly visits and over 200 billion recommendations. Taboola's Publisher Policies prohibit certain types of content from being discovered (i.e. This article will give you a comprehensive overview of Taboola Publishers. Lets take a look below at Taboolas Creative Trends: As you can notice, under the categories we find a CTR percentage! 360 Realtors had access to continuous real-time information and in-depth expertise through their Taboola Account Management team. With Taboola, publishers can then personalize the reader experience based on these loyalty levels, to optimize user engagement and monetization, based on what makes most sense for each segment . You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs. You got a deeper understanding of Taboola and its key features. Why Use an Advertorial Before the Landing Page in Native Advertising Campaigns? Now that we are aware of native advertising and Taboolas potential, lets see what their platform can offer to each one of you! According to the announcement, the company would become Taboola's e-commerce arm following the completion of the acquisition. When consumers see your content or product in discovery mode, they are most open to discovering something new and interesting without feeling theyve been bothered with unrequested content! You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs. Lets go and dive deeply to earn that engagement you are looking for: As weve already mentioned, Taboola is the worlds largest discovery platform today and it has also been proven to be effective across the buyer journey from increasing awareness to driving online purchases! You consent to our processing of your personal data for purposes of sending you emails with marketing materials and information regarding our products and services. Disclaimer search Compare to Monday.Com Ltd $158.85 MNDY2.69% Tesla Inc $208.89 TSLA6.10% Kintara Therapeutics Inc. Fee-charging -whether for the actual printing/production of the book, or for some other item related to the publishing process, such as editing or publicity. Monetize with the largest sponsored content marketplace in the industry. It helps you to target Taboola campaigns by location, time, browser type, connection type, audience segmentation, and other factors. NDTV was one of the first publications to use Taboola Feeds on their website. You could use Brax, which integrates with Taboola, to check campaign performance data on the same page and easily make all your changes without missing out on any detail. It will also provide you tips to create titles and thumbnails on Taboola Publishers and its pricing models. Non-disruptive ads are those ads, that will not interrupt the experience of the user as theyre consuming another content theyve originally intended, and they easily blend in with the look and feel of the site! In September 2020, Taboola and Outbrain could not agree on revised terms and decided to continue as independent organizations. The Campaign Management page displays the following which can be edited: You can quickly edit your campaign settings using inline controls as they are available for Spending Model, Spending Limit, Daily Ad Delivery, CPC, and End Date fields or by using the campaign management page. [45], In May 2014, the Better Business Bureau's (BBB) National Advertising Division (NAD) requested that Taboola make it clearer that its recommended links are sponsored by advertisers following a complaint by rival company Congoo. Defining your goals and purpose of using Taboola Publishers before proceeding will help to get the best possible results from each of your campaigns, be it to Drive Traffic, Gain New Users, Increase Brand Awareness, Generate Leads, Increase Online Purchases, Newsletter Sign-Ups, etc. The higher the CTR is, the more your campaign items will be recommended to users. An amazing thing is that you will only pay when people click on your ads and when people reach your advertiser's website. The amazing part of Taboola is having the possibility of reaching a huge audience at a very cost-effective price! Taboola is undoubtedly one of the fastest growing native ad networks which guarantee a 100% fill rate to publishers across any geo. 19214 Clay Rd Suite R PMB 97183 It makes an excellent choice for Asian traffic, as well, accounting for .01 -.03 cents per click opposed to .10 . Hevo Data Inc. 2023. There were talks of a merger between Outbrain and Taboola, the two native advertising giants, in late 2017, however, the merger has not materialized as of yet. This article will give you a comprehensive guide to the 10 best Taboola websites. Taboola is used by World Vision to run Performance Marketing programs that result in monthly donations for children and families in need. Mainly, if you already hate something thats bothering your browsing, why would you click on it, right? Share your experience of learning about Taboola websites in the comments section below! Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. I integrate with Taboola. It is one of Indias most popular newspapers, with a digital audience of 30 million people and a print readership of 7.5 million. A A. It links businesses with their target audiences via the use of relevant information on websites and social media postings. Engage users and keep them coming back. Popads . The aim of this merger was for the two companies to reach a bigger audience in order to be more competitive against the advertising activities of companies like Google and Facebook. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. Native Ad Networks vs. Hevo loads the data onto the desired Data Warehouse, enriches the data, and transforms it into an analysis-ready form without writing a single line of code. In addition, you can target by geo, device and specific publishers as well. on the, Enter the name you want your campaign to have on the. In-feed videos that blend in smoothly with the content benefits users, resulting in a better page experience. I am honored to announce that I have won the Award for Top Enterprise Publisher Account Manager - APAC 2022. Sports, Yahoo! The primary KPI (Key Performance Indicators) for this Taboola website was the number of visits to their website. Drive business results by reaching people genuinely, effectively and at the right moment. You will have the opportunity to build your book of business from the ground up with a platform (or suite) of products that have proven results, with a company that is growing exponentially. Behind Media Minds Video Series: The Weather Companys Sheri Bachstein Discusses the Brands Challenges, Successes and Evolution. PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work! [19] Under the terms of the deal, Taboola would have paid Outbrain shareholders 30 percent of the combined companys stock and $250 million in cash. Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. The Pricing Model is CPC (Cost per Click), or CPM (Cost per mill) while the Billing Basics include Automatic billing, Monthly invoice billing, and Prepayment billing. Affiliate data from Skimlinks showed us what consumers focused on buying online in October. More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Their in-depth purchasing guides focus on certain elements of each item, offering thorough information to customers wanting to make their next purchase. Taboola signup offers 2 options, the first is by contacting Taboola Publishers and the second is using the self-service signup through Taboola Publishers setup wizard. This campaign ID is can also be found on the "Campaign Management" page in Backstage. So, lets check some of Taboolas top ads examples, get the idea of what we are talking about, and get right back to their algorithm! What is in store for Black Friday 2022? Find all upcoming adtech conferences, webinars, and events in one place. Taboola is renowned for providing native ads at the end of the articles on websites. Publisher Sales Manager. Today, Taboola websites are rapidly gaining market share. Welcome to the team Thairath Group! [3], Taboola was founded in 2007[4] by Adam Singolda. Considering the nature of the publishers, advertisers focused on content marketing usually thrive on Taboola. We must keep in mind that, as an algorithm, its important to give the predictive engine time to optimize your campaign, and to test some content items, titles, and images, but Taboolas in-platform tools and features, will allow you with blind-testing performance suggestions to reach your more accurate targeted audience even faster. For Branding Videos to achieve brand awareness, the media type should be MP4 or MOV, with 3rd party tag specifications of VAST 2.0, Vast 2.0 with VPAID 2.0 JS, VAST 3.0, a preferred aspect ratio of 16:9 or 4:3, 1:1, video size of 100MB, bitrate of >=2500 kbps, and a preferred video length of 6-30 seconds, with 3 minutes being the maximum. 360 Realtors is Indias leading real estate consulting firm, with a team of professionals dedicated to easing the stress of buying a home and providing assistance throughout the process. Fees range from a few hundred dollars to more than $25,000. [2] These online thumbnail grid ads are also known as chumbox ads. Thus, Taboola websites are able to rapidly gain market shares in their respective domains. Here are detailed important specifications: Taboola Guidelines: Taboola Advertiser Guidelines. Publisher Benchmark Report - Taboola PUBLISHER BENCHMARK REPORT Worldwide, General and Local News Download The Free Report Now Get the latest tips, tricks and trends in your inbox Download The Free Report Now DOWNLOAD THE REPORT Learn How to Maximize Revenue and Engagement by Balancing Editorial and Sponsored Content Radhika and Prannoy Roy founded NDTV in 1988, and it is Indias most-watched, trusted, and recognized news network, as well as a leader on the Internet. Taboola is one of the worlds leading Content Discovery and Native Advertising platforms for Publishers and Advertisers. Campaign ID - {campaign_id} - This passes back post-click data by campaign. As a result, the targeting choices you choose for your campaign will have an influence on where your content appears on the Taboola website. Taboola Create unique and relevant ad experiences using Taboolas user behaviour data and flexible creative formats. AUDIENCE Taboola helps you build new audiences from its vast network. [35] Taboola started working on extending more features to mobile devices, user-generated content, and apps in 2015. Have you ever got bothered by those ads that interrupted your reading while you were so concentrated? Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has completed its previously announced acquisition of Connexity. It will also provide you with steps to create a new campaign on Taboola Publishers and tips to manage and monitor your campaign. Thats right! Taboola's sponsored links on publisher sites redirect readers to websites or landing pages of advertisers and other networks. [36][37], According to Fortune, "Popular content isn't always good content. That would be your first white list campaign for sure! Managing a team of Solutions Engineers who are responsible for Tier 1 Publisher . Using a platform like Taboola Native, publishers can feel confident in this model, because consumers can be targeted based on their locations, interests, behaviors, and platforms! To test your pages for valid markup, you can use Google's . Its a game-changer for publisher revenue and audience building. For more important tips on Taboola Publishers images and videos best practices, visit here. Do we know if there's some kind of overlap with some of the publishers they partner Taboola was one of the first firms in the world to become a recommendation juggernaut. History. Organic click-through rate refers to the percentage of users that click on a search engine result. Reach your audience in new places Find and engage over one billion relevant users across premium publishers at massive scale on the world leading native advertising platform. Similarly, their top ten lists compile the finest items in a certain category, helping buyers to make well-informed choices. Taboola Publishers world-class AI technology is powered by Deep Learning that uses data about peoples preferences and information to recommend the right type of content to the right person at the right time. This article gave a comprehensive guide to the top 10 Taboola websites that are ruling the market. TBLA Earnings Date and Information. It's a game-changer for publisher revenue and audience building. This button displays the currently selected search type. New York, New York, United States. Supply-side platform EMX, and parent company Big Village, have filed for bankruptcy, leaving Doja Cat? Taboola is the world's leading content discovery and native advertising platform, serving 360B recommendations to over 1B unique visitors each month on the web's most innovative publisher sites. Contacting Taboola Publishers: To signup using this method, you will have to send a note to www.taboola.com/contact. Hevo Data will help simplify the Web Analysis using No-Code Data Pipeline. GOES ALL-IN ON 'TABOOLA FEED,' A FACEBOOK NEWSFEED CLONE", "Taboola acquires Perfect Market, expands into programmatic ads", "Baidu, China's Leading Search Engine, Makes Strategic Investment In Content Recommendation Platform Taboola", "Taboola steps up in video, buys ConvertMedia for shy of $100M", "Taboola Acquires Website Personalization Specialist Commerce Sciences", "Publisher adtech startups Taboola and Outbrain merge in $850M deal to take on Google and Facebook", "Digital Ad Companies Taboola and Outbrain to Merge", "How the Tie-Up of Clickbait Giants Taboola and Outbrain Unraveled", "Taboola heads to Nasdaq as SPAC merger gets green light", "Israel's Taboola heads to NASDAQ with $2.6b valuation after merger approved", "After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M", "Yahoo Takes Minority Stake in Ad Network Taboola", "Yahoo gets 25% stake in Taboola as part of long-term advertising deal", "Taboola Shares Jump After Yahoo Takes 25% Stake in Ad Deal", "After Growing Revenue 750% In 2012 And Conquering Video, Taboola Goes After Article Recommendations", "Website Recommendation Company Taboola Says It's On Pace To Do $250 Million In Revenue", "Taboola spices up video advertising with $15M", "Publishers Are Rethinking Those 'Around the Web' Ads", "Taboola Now Lets You Filter Out Content Recommendations That You Don't Want To See", "Taboola Launches An API To Bring Its Content Recommendations To Native Mobile Apps", "Taboola intros Facebook-style 'news feed' to target mobile users with more links", "Daily News partners with Taboola to add endless scroll to website", "Taboola and Outbrain: Combating a bad reputation (and each other) - Fortune", "We need to talk about the internet's fake ads problem", "Content Marketing's Got a Quality Problem", "Taboola: The internet firm at the forefront of 'click-bait', "Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent", "Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola", "Who are Top Advertisers and Publishers on Taboola? Their Corporate offices are located in Gurgaon, Mumbai, and Bangalore. [11] It is implemented on a website with a line of JavaScript. Ready to get to know about Taboola's pros & cons and see if its the right fit for you? So, are you ready to discover it? The doughnut chart shows the traffic distribution between desktop and mobile devices and as expected three quarter of traffic is generated via mobile devices. The purpose of advertising cannot be over-emphasized as it helps your organization to be out there creating a wider reach for your product and services. Embed your own video player, including ads and analytics. They are a truly global company in terms of their reach. Taboola helps you build new audiences from its vast network. After collaborating with Taboola, The Hindu has witnessed an increase in demand and revenue, as well as improved Ad content. We need your agreement to get started. [25], On November 28, 2022, Taboola announced it had signed a 30-year, exclusive commercial agreement with Yahoo!. Taboola Publisher Help Center Getting Started Managing Your Taboola Units Reporting and Optimization Getting Paid Popular Articles How To Get New Account How to Add a New Site Getting Ready For Implementation Why Taboola? Is one of the fastest growing native ad networks which guarantee a 100 % fill rate to publishers across geo! You covered with every golden tip youll need more than 14,000 advertisers use Taboola to reach 500!, resulting in a brand-safe environment website by exchanging traffic with partner and third-party sites Vision to run Performance programs... 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Announced it had signed a 30-year, exclusive commercial agreement with Yahoo! the user,! Terms and decided to continue as independent organizations fastest growing native ad networks which guarantee a 100 % rate. Business needs: Our platform offers hundreds of pre-packaged and custom interest segments to choose from all... Than just valuable content quarter of traffic is generated via mobile devices, user-generated content, and.. Across 5 one that most closely resembles your work 2020, Taboola taboola publisher list it had a! Dive into their pros & cons and see if its the right plan for your business needs,..., time, browser type, connection type, connection type, audience segmentation, parent... That they couldnt get with other prominent search channels n't always good content and over! That most closely resembles your work into their pros & cons and see if the. Be recommended to users A/B testing and alerts and apps in 2015 for My! Drive business results by reaching people genuinely, effectively and at the unbeatable that!, in-feed video experiences name you want your campaign items will be recommended to users support. Choose the right plan for your business needs it helps you build new audiences from its vast.. Ads and analytics is the right plan for your business needs and events one. Mumbai, and develop audiences for Targeting delivered 80+ implemented creative strategies for leading enterprise... Monetize with the largest sponsored content to be junk Indias most popular newspapers, with line!, in October 2019, Taboola announced it had signed a 30-year, exclusive commercial agreement Yahoo! Companies over the years Feeds on their website experience of learning about Taboola can. Is implemented on a website with a line of JavaScript meet your marketing objectives build awareness, generate value...
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