nbc news audience demographics

NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. All Rights Reserved. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. However, there are some parallels in some key demographics of the audiences who watch these channels. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. or [sunday, august 28 , 2011] show: all posts . DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. The income profiles of all three major cable news network audiences also closely track the general public. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. Profit from the additional features of your individual account. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . [1] Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Opinions expressed by Forbes Contributors are their own. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. (October 31, 2018). In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. Paramount Networks Yellowstone. NPRs audience also is relatively well educated (54% are college graduates). That's +33% more than CBS in total viewers, and +41% more in the. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. You need a Statista Account for unlimited access. To use individual functions (e.g., mark statistics as favourites, set And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. Business Solutions including all features. MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. NPR's audience also is relatively well educated (54% are college graduates). In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. , which drew 1.482 million, essentially a draw. A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . "Like countless other outlets and shows in recent months, the Today show has seen their number of watchers decline considerably since President Trump left office, even as theycontinue to focus coverageon the former president," freelance writer Drew Holden, who has made a name for himself on social media by calling out liberal bias and media hypocrisy with lengthy, often-viral Twitter threads, told Fox News. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Since our founding in 1991, we have completed more than 22,000 research projects and interviewed over 10,000,000 Americans across the United States. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. However, there are some parallels in some key demographics of the audiences who watch these channels. Quotes displayed in real-time or delayed by at least 15 minutes. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. to incorporate the statistic into your presentation at any time. Please do not hesitate to contact me. The newscast also tops CBS by +407,000 (+60%). First Read is your briefing from "Meet the Press" and the NBC Political Unit on the day's most important political stories and why they matter. Demonstrates success producing top-performing stories for web and TV traffic . Learn more about how Statista can support your business. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. Quotes displayed in real-time or delayed by at least 15 minutes. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Ten years later the average audience dropped by 53% to average 925,000 viewers. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. Yet there are some notable exceptions. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. 2023 Variety Media, LLC. Regular viewers of daytime talk shows are less educated than the public as a whole. Senate Finance Chairman Ron Wyden, D-Ore. put out his own principles for reform this year, which are broadly consistent, and President Biden gave a speech this month calling on Congress to act. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. Daytime talk show watchers stand out as the least well off regular audience. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. This never happened. You can only download this statistic as a Premium user. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. Regular readers of the New York Times also tend to be younger than average. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. Sister network TBS averaged 1.61 million primetime viewers in 2011. On YouTube, weekday episodes saw an average of 664,000 views and 539,000 viewers. The family still has majority voting shareholders of the parent company Viacom CBS Inc. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. New York City and New Jersey join localities mandating Covid vaccines for school staff. . During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Overall, just 14% of the public got all four questions right. Available: https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Share of Americans who watched NBC in the past 4 weeks in 2018, by age, Available to download in PNG, PDF, XLS format, Global television revenue 2013-2026, by country, Global television subscription revenue 2019-2025, Global pay TV and online video subscription market value 2015-2021, by platform, Number of TV households worldwide 2021-2026, by platform, Satellite TV services revenue worldwide 2001-2020, Projected 8K TV shipments worldwide 2019-2026, Global pay TV revenue 2015-2026, by country, Number of pay TV subscribers worldwide 2021-2027, Important elements of integration of OTT services with pay TV worldwide 2021, Change of global ad spend value 2022 vs. 2024, by medium, Connected TV programmatic ad spend worldwide 2020, by platform, Public and non-commercial TV revenue in Canada 2010-2021, Number of new and one-off programs on PSB channels in the UK 2013-2021, by channel, Market share of public-service broadcaster ZDF in Germany 2001-2022, Audience market share of public broadcasters in the Netherlands 2014-2021, Audience share of public service and non-public service TV in Denmark 2009-2020, Audience share of the public service television channels of SVT in Sweden 2009-2021, TV license fee revenue of Rai Radiotelevisione Italiana S.p.A. 2010-2021, Daily online TV viewing penetration in European countries 2022, Frequency of streaming TV shows in the U.S. 2022, Average weekly internet TV viewing hours in Canada 2008-2020, South Korea's digital TV penetration 2012-2022, Number of digital TV households in China 2011-2021, Discovery Communications channels audience size 2021, Number of subscribers to Disney-owned TV channels 2021-2022, Paramount's TV entertainment revenue 2020-2021, by type, Grupo Televisa's number of pay TV subscribers 2012-2021, Revenue of Canal+ Group 2019-2021, by segment, Watching linear TV in 5 years worldwide 2021, by country, Change in time spent watching live TV globally 2021, by country, News access in selected countries worldwide 2022, by type, Share of people using devices while watching TV worldwide 2021, by country, Top countries for visits to TV piracy sites worldwide Q3 2021, NBCSN primetime viewership in the U.S. 2014-2016, American Ninja Warrior audience 2012-2021, by season, American Ninja Warrior audience 2018, by episode, The Biggest Loser audience 2012-2017, by season, The Biggest Loser audience 2016, by episode, Most watched NBC scripted shows 2021-2022, Most watched NBC non-scripted shows 2021-2022, TV viewers of USA Network in the U.S. 2016-2022, TV viewers of GSN (Game Show Network) in the U.S. 2018, by age, TV viewers of CNBC in the United States in 2018, by age, Viewership of Will & Grace in the United States as of December 2018, Public opinion on the political leaning of NBC in the U.S. 2018, Friendliness of NBC to the people U.S. 2017, Canadian TV viewership of the royal wedding coverage 2018, Find your information in our database containing over 20,000 reports. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. In contrast, political talk shows, particularly conservative talk programs, have older audiences. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. The win in the . Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. About half the public (52%) also knew that the national unemployment rate is about 8%. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. Mark Murray is a senior political editor at NBC News. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. That audience figure dropped to 1.03 million in 2021, a decline of 36%. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. 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