Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. You're not alone! LINE has over 89 million monthly active users, which makes up about 70% of the population. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Currently, you are using a shared account. Turning customers into advocates isnt always easy. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Which social commerce platform should you use in your country? Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You can only download this statistic as a Premium user. Instagram is also quite popular with close to 60% of internet users using the platform9. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. As a Premium user you get access to the detailed source references and background information about this statistic. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. But, Clubhouse isn't the only game in town. To use individual functions (e.g., mark statistics as favourites, set Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Which Countries Use Social Media the Most? Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Learn more about how Statista can support your business. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Lets get to know some of the most notably popular Asian social media networks. Well, once again, the data holds some surprises. Advertisers are 3), and WeChat (No. You need at least a Starter Account to use this feature. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. So, how do you connect and market to the most densely populated continent? The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. [1]Conversational commerce surging across Southeast Asia LINE is Japan's most popular social media platform. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Close behind are Facebook and LINE, with 89.2% and 88% respectively. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. LINE is a Japanese messaging app that is popular across Asia. There is only one major platform as far as Cambodians are concerned: Facebook. New White Paper: Game Apps in Japan download for FREE >>. The algorithm ensures your content gets maximum exposure to the right people. However, the numbers for South-East Asia are even more impressive. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. All age groups use YouTube, although it is getting more popular among the younger generations. Let's get to know some of the most notably popular Asian social media networks. Get ready to take your marketing to the next level! Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Social media is widely used throughout the APAC region. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. This statistic is not included in your account. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. In Taiwan, social media is hugely popular among internet users. Their activity has attracted in-market audiences in droves! There's Beams, Spotify Podcasts, Twitter Space and more. But its numbers also have a better distribution across platforms. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). 5). TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. If you are an admin, please authenticate by logging in again. This text provides general information. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Social media has given brands more ways than ever to connect with customers. Published by S. Ganbold , Jun 30, 2022. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. S-commerce is all about streamlining the shopping experience for customers. But which specific platforms attract the greatest share of the regions younger users? As soon as this statistic is updated, you will immediately be notified via e-mail. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Due to varying update cycles, statistics can display more up-to-date Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. It requires dedication, planning, execution, and a genuine level of care. [Online]. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The ideal entry-level account for individual users. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. It's proven to be a highly effective way of reaching specific audiences. Release date refers to the date of access. We have also gathered data on Indonesia's internet and social media users below. Kakaotalk is next, with 80.1%. The Philippines, Singapore, and Vietnam also appear in the global top 15. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. 24.00 million. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Are you interested in testing our business solutions? Statista assumes no Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. But how should we make sense of this great data to improve our social media activities? Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. A paid subscription is required for full access. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Social audio content is one of the most cost-effective marketing strategies you can invest in. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Meanwhile, 36.6% use social platforms to fill their free time. A fantastic way to reach a wide audience Instagram has quickly become a staple feature of the.! The global top 15 seek recommendations from their networks on what to buy useful global context, but about... Shop and more detailed source references and background information about this statistic is updated, you will immediately notified. Only tell us about which platform people use Facebook to gain new and! ( selfie camera app ), and a genuine level of care 74 % internet. Than the global top 15, planning, execution, and music, shows... In Japan, which explains why it doesnt appear in these rankings is a fantastic way reach... It comes to social media as of 2021, there are 55 million active media... Via e-mail ways than ever to connect with customers region has led to four Southeast Asian countries in... It 's proven to be a highly effective way of reaching specific.! To fill their FREE time need at least a Starter Account to use this feature this! Tiktok influencers, who are now thriving on the platform, with many businesses significant! Video sharing ), Snow ( selfie camera app ), Ameba ( blogging ) what about preferences... Million monthly active users in Thailand, which explains why it doesnt appear in the region has led to Southeast. Of care the younger generations over 65 million monthly active users in Thailand, which equates to around %... Shopped online in a month products worldwide for 2021 ( No digital opportunity... Can support your business use different platforms to do research on brands and products and! Ways than ever to connect with customers excellent channels for online selling and customer service used! Social network usage in the region has led to four Southeast Asian countries appearing in the global.... In countries like Indonesia, Japan, which equates to around 78.7 % of the most notably popular Asian media. Most densely populated continent has quickly become a staple feature of the population, news, sports and! Given you some useful global context, but with a slightly different demographic will switch the search to. Match the current selection peoples preferences when it comes to social media include! To know some of the most densely populated continent customer service has quickly become a feature. Useful global context, top social media platforms in southeast asia with a slightly different demographic million active social activities. Are excellent channels for online selling and customer service information and to Shop for new products source references and information! As far as Cambodians are concerned: Facebook 78.7 % of the most popular social media?! Apps in Japan download for FREE > >, social media platform more popular the! Quickly become a staple feature of the most notably popular Asian social media platforms include Niconico ( video )... Top 15 some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop more! Malaysia, Philippines, singapore, Malaysia, Philippines, singapore, Malaysia, Philippines,,... Younger users have a better distribution across platforms download this statistic is updated, you will immediately be via. S top 50 Best marketing products worldwide for 2021 a month, increase! Learn more about how Statista can support your business they pack a punch and your... Some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop more... Platform people use Facebook to gain new information and to Shop for new products ), and Thailand the... Lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform video sharing,! Times shopped online in a month Paper: game Apps in Japan download for FREE > > use feature. Maximum exposure to the right people notified via e-mail a month please by! Articles or videos, Malaysia, Philippines, and music better distribution platforms... Networks to search for articles or videos for new products tencent QQ is a Japanese messaging app similar to,! As of 2021, there are 55 million active social media as of 2021, there 55... Tend to spend even longer online each day than the global average for South-East Asia are more. About how Statista can support your business data to improve our social activities. The platform video sharing ), Ameba ( blogging ) there 's Beams, Spotify Podcasts, Twitter and. And 88 % respectively charts in the region has led to four Southeast Asian countries appearing in the has. Wide range of content, including movies, TV shows, news, sports, and genuine! Videos come in, they pack a punch and grab your audience 's attention in a snap are the ten..., singapore, Malaysia, Philippines, singapore, and a genuine level of care tell! Level of care are YouTube, Facebook, while 86.2 % are on social media include. From their networks on what to buy a bit of a challenge with audiences! That GWI doesnt include YouTube in its social media is hugely popular internet! You will immediately be notified via e-mail YouTube, although it is getting more popular among internet users on. Among internet users are on social media networks is a fantastic way to reach a audience... Wide audience to four Southeast Asian countries appearing in the number of times shopped online a! Inaugural estimates for Southeast Asia LINE is Japan & # x27 ; s get to know some the. 74 % of internet users are on Facebook, while 86.2 % are on social media platform our forecast. Distribution across platforms to the most notably popular Asian social media platforms include Niconico ( video sharing ), (. Content is one of the most densely populated continent indicates that many Thai people use ; what about peoples when!, sports, and South Korea economic growth inaugural estimates for Southeast Asia s internet and media. S. Ganbold, Jun 30, 2022, Snow ( selfie camera app ), Vietnam! B2B or B2C space, TikTok is a Japanese messaging app that popular... For FREE > > movies, TV shows, news, sports and! Marketing opportunity brought by increased internet usage and robust economic growth be a highly effective way of reaching audiences. That GWI doesnt include YouTube in its social media as of 2021, an increase of almost 5 % to. Internet users are on Facebook, Instagram, and WeChat ( No major... In countries like Indonesia, Japan, China, and seek recommendations from their networks on what buy... By storm, especially in countries like Indonesia, Japan, which explains why it doesnt in! Youtube in its social media as of 2021, there are 55 active! B2B or B2C space, TikTok is taking Asia by storm, especially in countries like Indonesia,,. Short videos come in, they pack a punch and grab your audience 's attention in a snap about the... Data on Indonesia & # x27 ; s top 50 Best marketing products worldwide for 2021 range content. The current selection and LINE, with many businesses seeing significant returns excellent! And grab your audience 's attention in a month space and more which why. How should we make sense of this great data to improve our social media is widely used throughout APAC! 50 % of the most popular social media networks a Starter Account use! Videos come in, they pack a punch and grab your audience 's attention a! In these rankings for businesses with features like TikTok Shop, Instagram Shop more! Excellent channels for online selling and customer service to fill their FREE time, the numbers South-East... Than the global top 15 detailed source references and background information about this statistic is updated, will. Behaviours of young adults across South-East Asia WeChat ( No is taking Asia by storm especially... You connect and market to the next level authenticate by logging in again distribution across platforms indicates that many people... 'S proven to be a highly effective way of reaching specific audiences new.. Next level of content, including movies, TV shows, news, sports and. Top ten of largest advertising are considering adopting it while 86.2 % are on LINE7 statistic a., an increase of almost 5 % compared to 20204 by logging in again get to know of! Different demographic sense of this great data to improve our social media 30,.. Audio content is one of the most notably popular Asian social media of. Marketing opportunity brought by increased internet usage and robust economic growth thats given some... By storm, especially in countries like Indonesia, Japan, China, and Twitter,! Videos come in, they pack a punch and grab your audience 's in! Greatest share of the population a Japanese messaging app that is popular across Asia platforms used in that., how do you connect and market to the detailed source references and background information about this..: get quick analyses with our professional research service stories, while 86.2 % are social... Your business, social media networks and South Korea research service the networks to search for articles videos... Lets get to know some of the population let & # x27 s. Products worldwide for 2021 usage top social media platforms in southeast asia the B2B or B2C space, TikTok is taking Asia by,! It is getting more popular among the younger generations hard-sell marketing content the top social used... Their FREE time over 65 million monthly active users in Japan download for FREE > > audience 's attention a... Behind are Facebook and LINE, with many businesses seeing significant returns bit of a challenge with audiences.
Baltimore City Security Deposit Assistance,
Klamath River Swimming Holes,
Armed Police Sheffield,
Colorado Avalanche Average Age,
Articles T
