Best known for its premium chocolate, Godiva is aiming to replicate that success in the ice cream aisle with its latest product launch. Its created a variety of chips that in marketing materials quite literally appears to be goat cheese. And yet, the chips aren't flavored with the creamy and tangy cheese made from goat's milk. Omg so amazing. Available in three flavors Chocolate Chip, Chocolate Peanut Brownie and White Chocolate Macadamia Clif Thins offer a promise of decadence. Send personalised video messages from me to your friends! Get the free daily newsletter read by industry experts. An infomercial-like spot explains how the technology works and shows Messi saying "It's incredible" in several languages. Dave Quinn. 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This campaign brings Lay's qualities to the forefront and highlights just how far people, even world-class footballers, will go to get their hands on the world's most popular snack!". | 2 p.m. One of the world's largest snack brands, Lay's, has launched its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game.The focus of the campaign is to celebrate the brand's ongoing partnership with the UEFA Champions League, which runs until 2021. Lay's will also be activating a Mega Consumer Engagement program led by 3 new flavours called 'Football Favorites . Stop sending your mates boring text messages, because now there's a better way! Check out our FAQ Page. March 24, 2021. Leftovers is our look at a few of the product ideas popping up everywhere. A group of friends enjoy Lay's chips while watching a UEFA Champions League game in the comforts of their living room. Last month, Reliance Industries-owned Viacom18 picked up the media rights for the Women's Premier League for 951 crore for five years. She-Hulk . LIONEL MESSI, PAUL POGBA AND LIEKE MARTENS BRING MATCH-DAY JOY HOME IN NEW CAMPAIGN. Lay's TV commercial featuring football superstar, Leo Messi. Conseguilos en www.messimessages.com Introducing Lay's Messi Messages! "tonight" or "tomorrow"). But if you ask who the greatest players of all time is, you may hear Lionel Messi's name. Futbol fans: Check out Leo Messi off the pitch in the latest Lay's global commercial! Baked 65% less fat. Cheese Flavor Series (not to be confused with goat cheese-flavored chips) is available in select markets around the world and includes range of fan-favorite flavors. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Several contractors raise their construction lift outside of the window and join the party. The PepsiCo potato chip brand is launching the Lays G.O.A.T. Stop sending your mates boring text messages, because now there's a better way! Mbappe and Messi rose to the occasion though and PSG could do with some more of their magic in the reverse leg against Bayern Munich. Build your customFanSided Daily email newsletter with news and analysis onAll Soccer and all your favorite sports teams, TV shows, and more. Lay's partnered with AI and facial-mapping specialists Synthesia to develop the feature, which can process thousands of names and is available in up to 10 languages. Te presentamos una sorprendente innovacin de Lay's que te permite enviar mensajes de video de Messi personalizados. Lay's celebrates its status as Proud Partner of the UEFA Champions League and UEFA Women'S Champions League in a new ad starring Lionel Messi. In the U.S., that flavor is Cheddar Jalapeo, while in Messi's home country of Argentina, Queso & Pimienta and Caramelized Onion are included. Le soutien aux coles Diwan et la culture bretonne a toujours fait partie des valeurs de la Distillerie des menhirs. Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. Entertainment A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. Your favorite teams, topics, and players all on your favorite mobile devices. Lay's TV commercial featuring football superstar, Leo Messi.Celebrate life's simple pleasures with Lay's potato chips and watch as Leo and fans enjoy pinching a chip.Know more: https://www.facebook.com/laysindia Twitter: https://twitter.com/Lays_IndiaLay's -- the world's #1 snack brand - announced a major global advertising campaign and new multi-dimensional promotional partnership launching in over 60 markets featuring record breaking football superstar, Leo Messi. The pack was previously teased last year following Messi's Ballon d'Or win, but overwhelming fan demand made the concept into a reality. When it comes to stacks, Lays chips are way up there, too. I love Lay's spirit of fun and joy which I see truly connect to football. bags!". The effort is another sign that brands are dipping their toes further into deepfakes and adjacent technology to automate more of their marketing. Mengniu and Socios.com for the last two signed by the Pulga Other major sponsors associated with Messi include the PepsiCo group, for the Lay's, Gatorade and Pepsi brands. The bags have a black and gold theme, and feature Messi's face. NEW YORK, March 3, 2022 /PRNewswire/ -- Today, soccer's G.O.A.T. The behind-the-scenes videos prove that even a stray football can't distract from a delicious bag of Lay's. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. In the video, we can see Leo enjoying his walk in the streets of Rio while some fans stop him to take a photo. More from AD DISCOVERYCREATIVITY Stories by ADandPRLAB. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. bags! ", The idea to create this campaign actually originated last year in France around the same time Messi left his longtime club Barcelona to join PSG. Lionel Messi's AI likeness can deliver messages in 10 different languages. Messi appearing in a Lays commercial Lays/YouTube Messi has advertised the chip brand Lays since 2014 and the food makers recently welcomed his arrival to Paris. Check out our FAQ Page. Have questions about this ad or our catalog? The chips come in special black and gold packaging, with Messi's photo and name prominent in the design. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. Because we all know, it takes more than a ball to play.". Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Cookies collect information about your preferences and your device and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Once verified, the information you provide will be displayed on our site. Gatorade TV Spot, 'Make Your Rival Your Fuel' Featuring J.J. Watt, Gatorade TV Spot, 'Fueled by the Best' Song by Vince Staples, Pepsi TV Spot, 'Paint the World Blue' con Lionel Messi [Spanish], Lay's TV Spot, 'UEFA: liga de apartamentos' con Paul Pogba, Lionel Messi, Lieke Martens [Spanish], adidas TV Spot, 'Take It' Ft. Gareth Bale, DeMarco Murray, Lionel Messi, Lay's TV Spot, 'StayGolden' Featuring Anitta, Song by Anitta, Lay's Classic TV Spot, 'StayGolden' cancin de Anitta [Spanish], This site uses cookies to provide you with a great user experience. A new Lays commercial, however, proposes that theres one sound that can interrupt the Champions League anthem and break soccer fans (and players) from that pre-match anticipation: opening a bag of chips. Download the 2023 Super Bowl TV Ad Report from iSpot Today. We explore the new futures in communication, branding, and digital media. The idea of hanging from a skycam to get my hands on a bag of Lay's is certainly an original stunt. The overall campaign includes television advertising, out-of-home, digital, in-store and point of sale executions in more than 60 countries, and Messi will be on the front of millions of Lay's packages around the world. Lionel Messi said: "As always, it's a pleasure to be part of this year's Lay's campaign. The campaign emulates content that's popular on shoutout apps such as Cameo. According to statistics from research company Wonder referenced by Mashed, Lays has nearly a 60% market share of potato chips in the United States. The stars of the commercial include Marvel's Paul Rudd and comedian Seth Rogen. Topics covered: R&D, flavor trends, health & nutrition, scientific discoveries, new ingredients, and much more. The top of the bag says Messi G.O.A.T an acronym for greatest of all time. They signal to the group to slide down their couch so everyone gets a better view of the match. All About Paul Khoury, The Best Super Bowl Commercials of All Time, The Hottest Celebrity Fashion Launches You Should Be Shopping Right Now, You Can Buy Your Entire Thanksgiving Day Meal at Trader Joe's Here's Your Shopping List, These Are the Best New Fashion Launches to Shop Right Now, Launches We Love! This video is private Watch on Tom Brady and Bill Belichick are not a happy couple, The Batman: Matt Reeves shows off first look at the Batmobile, MLS power rankings: LAFC lead the way in Week 1 after welcoming Miami to the league, Manchester United's Odion Ighalo Talks 'Idol' Wayne Rooney: 'He Is a Fighter', Serie A: Coronavirus could impact who wins the title this season, Derbies, MLS, Carabao Cup and a Premier League record: What to watch for. Show more. With this campaign, the company evokes to build off the insight that people enjoy the Lays taste that much that they cannot resist pinching a chip at any moment, so not even a world-class football player could avoid his fans weakness. Dave Quinn. Pide a tus amigos que vean el ftbol de una manera que no podrn dejar pasar. Submissions should come only from actors, their parent/legal guardian or casting agency. Subscribe 136K views 10 months ago Lay's "Grab the Moment" passes an imaginary ball through dives, tricks and bites of the beloved chip, welcoming all to take part in the game. If you or someone you know has a gambling problem, call 1-800-GAMBLER. Messi has a long relationship with the chipmaker, having linked up with the brand in previous years for what equals a library of commercials and promotions, including last year's fun campaign that allowed fans to participate in Lay's Messi Messages which provided the opportunity to create A.I. Pepsico's sports-themed beverage, Gatorade, is a brand partner of Lionel Messi. Messi opens up a bag of Lay's triggering Pogba to reach out from the projected screen during match introductions to snag a chip from him, uniting not only the community but also the players making Lay's "the perfect match.". "From bringing to life the hotly anticipated Lay's G.O.A.T. A group of friends enjoy Lay's chips while watching a UEFA Champions League game in the comforts of their living room. "And I think we gave a game without a ball a really good effort! from 8 AM - 5:30 PM GMT, 7UP IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY, PEPSI UNVEILS THE WORLD'S FIRST NUTMEG FOOSBALL TABLE WITH GLOBAL FOOTBALL ICON RONALDINHO. The content on this site is for entertainment and educational purposes only. Alphabet's self-driving technology unit Waymo laid off more than 100 employees in its second round of job cuts this year, as it seeks to 'focus on commercial success', the company said in a . Keep up with the story. It's a fun, upbeat advert, and I love the music that's playing over it. Following the launch of its global UEFA Champions League campaign last month, today Lay's introduces a world-first interactive innovation for fans around the world: Messi Messages.. You can find out more and change our default settings with Cookies Settings. Ask your friends to watch the football in a way they can't ignore. Just potatoes all-natural oil and a dash of salt. Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. Facebook (opens a new window) Twitter (opens a new window) Instagram (opens a new window) YouTube (opens a new window) Lay's Messi Messages draw on a few different pieces of emerging tech, leveraging AI, lip-syncing and facial mapping to provide soccer fans with a synthetic piece of messaging from one of the most popular players in the world. From selling delicious chips to launching new themed flavors, it's the most eaten chips at present. ", Lionel Messi Teamed Up With Lay's To Create A Limited-Edition Chip Flavor. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Messi has a long relationship with the chipmaker, having linked up with the brand in previous years for what equals a library of commercialsand promotions, including last year's fun campaign that allowed fans to participate in Lay's Messi Messageswhich provided the opportunity to create A.I. After the site generates the video, users have the option to download the message and share it with others. +971 (0) 4 368 1644 from 8 AM - 5:30 PM GMT, +971 (0) 4 368 1644 Let Food Dive's free newsletter keep you informed, straight from your inbox. Raven's Home. The Champions League anthem is one of soccers most iconic sounds. In December, Lionel Messi's World Cup photos became the most-liked Instagram post, taking the spot from a photo of a brown egg that had garnered 57 million likes after being posted in 2019. "I've worked with Lay's for many years now, and of course been featured on their packaging. Several contractors raise their construction lift outside of the window and join the party. Clif Thins can help the company reach this goal. Lays Commercial featuring Leo Messi | by Zefi Zervou | AD DISCOVERY CREATIVITY Stories by ADandPRLAB | Medium Sign In Get started 500 Apologies, but something went wrong on our end. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. PepsiCo generatedmore than$67billionin net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Mar 03, 2022, 05:00 ET. Alongside the limited edition snacks, Lay's has also released its new international soccer TV ad titled 'Grab The Moment' which features Messi as well as Barcelona midfielder Lieke Martens. The 60 second spot sees six-time Ballon d'Or winner Lionel Messi, world champion Paul Pogba and UEFA Women's Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a fan opening a bag of Lay's, just seconds before a match is about to kick off. Sebnem Erim, Vice President, Marketing, Global Foods, PepsiCo commented:"We know that Lay's and football are two things that always bring people together. Pretty good. It could have been the world's first potato-based crowdfunding campaign: a global charity appeal telling Messi fans everywhere that every time they buy a packet of Lay's, the company would. But at 100 calories and 5 grams of sugar per pack compared to 250 calories and 17 grams of sugar for an average Clif Bar they also dont slow consumers down. Nevertheless, TV remains the main promotional channel for Lay's. In the era of smartphones and technologies, social media holds its place firmly. The Really Loud House Favorite Family TV Show. Create your Messi Message today! Cristiano Ronaldo fans talk amongst yourselves because it appears Lay's is in agreement over Messi with their latest potato chip campaign. This year, we wanted to step up the energy and demonstrate what could happen when a bag of Lay's brings a whole stadium together at a UEFA Champions League match. "I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. Godiva is partnering with Boardwalk Frozen Treats on ice cream inspired by the chocolate makers best-selling and classic pieces and flavors. Get the free daily newsletter read by industry experts. NEW DELHI: PepsiCo said it is launching its biggest integrated marketing campaign featuring international football superstar, Leo Messi on Lay's packages ahead of the FIFA World Cup. Cobra Kai. Check out our FAQ Page. Lay's is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation, per details shared with Marketing Dive. Messi as classic of course; undisputed greatness. All picks and predictions are suggestions only. Cheese line, featuring a picture of Messi on a black and gold bag. The bottom has the Lays logo and the flavor of the chips inside. . Including this responsefor all Messi fans,"Lays knows ball. NEW YORK, March 3, 2020 /PRNewswire/ -- Today, the world's number one snack brand, Lay's is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three. Alongside the limited edition snacks, Lay's has also released its new international soccer TV ad titled 'Grab The Moment' which features Messi as well as Barcelona midfielder Lieke Martens.. It said the tech giant had cut 10% of its current workforce, which it estimated at 2,000 people. Les presento Lay's Messi Messages! The first flavor in the U.S. is Cheddar Jalapeno. 3 min read. Celebrate life's simple pleasures with Lay's potato chips and watch as Leo and fans enjoy pinching a chip. I even break out in a little dance when I'm the first to get my hands on a chip!". The ice cream launch, which is the first ever for Godiva,will play a big part in that growth by broadening its reach while bringing the Godiva name to another section of the store. About Messi Messages Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. This is the second time . The deal, announced Monday by British Prime Minister Rishi Sunak, is designed to replace . What does a creepy basement with minimal lighting, a rather suspect-looking individual with unknown intentions and a shrine dedicated to Seth Rogen littered with Lay's Classic potato chips have to do with one another? MH (Marketing Holics): Stavi diakoumakou Zefi Zervou Xenia kissa Vassilis Fragoulis Martha Skyrianou. Messi claimed the Ballon d'Or as the world's best soccer player for a record seventh time in 2021, putting him two ahead of his rival Cristiano Ronaldo. Lay's TV Spot, 'Grab the Moments' Featuring Lionel Messi Get Free Access to the Data Below for 10 Ads! from 8 AM - 5:30 PM GMT, LAY'S LAUNCHES 2020 INTERNATIONAL CAMPAIGN IN PARTNERSHIP WITH UEFA CHAMPIONS LEAGUE. "Are you nervous?" Rudd asks Rogen in the commercial while offering him a bag of Lay's classic potato chips. Don't wait, get your Lay's Messi Message today! The service summons comparisons to deepfakes, an application of AI that manipulates existing footage or images of people's faces to make it appear as though they're saying things. Continuing its ambition of bringing joy and game-day excitement to fans watching matches at home this year, Messi Messages leverages advanced AI technology to make organizing watching with friends . The master brand commercial and centerpiece of the campaign was shot over the course of three days in Rio De Janeiro, Brazil, and Barcelona, Spain. November 23, 2022 23:01. The fun energy filled spot, set to Billy Preston's 1974 hit "Nothing from Nothing," celebrates the game of soccer and how it brings all fans closer together. | 2 p.m. The sound distracts the entire stadium, starting a rush to get a hold of the chips. Pogba sprints across the field and climbs over stadium rows, Martens leaps from her pundit's chair and out of the studio window, and Messi finally gets his hands on a chip by hanging dramatically from a stadium skycam. The soaring hymn soundtracks some of the games most iconic moments, as excitement builds for the biggest games of the season. This happens as every time a fan asked for a photo with him, they couldnt resist the lays taste and so they didnt hesitate to pinch a chip from the football player. Each year, the company releases a commercial for the Super Bowl, and this year's feature In a recent interview with Food Dive, Kind CEO Russell Stokes noted the companys smaller-portion Thins and Minis have brought new consumers and usage occasions to the brand and category. Lionel Messi. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, By Peter Adams, Jessica Deyo and Sara Karlovitch , By Chris Kelly, Sara Karlovitch and Jessica Deyo , The Hip Hop Architecture Camp and Bergmeyer Announce 2023 Scholarship + Internship Program, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, RollWorks Earns a Top Spot on G2s 2023 Best Software Awards for Best Marketing and Digital Ad, Alchemer Launches Alchemer Workflow the Fastest, Easiest, Most Effective Way to Close the Fe, By signing up to receive our newsletter, you agree to our, Round table Gatorade TV Spot, 'Make Your Rival Your Fuel' Featuring J.J. Watt, Gatorade TV Spot, 'Fueled by the Best' Song by Vince Staples, Pepsi TV Spot, 'Paint the World Blue' con Lionel Messi [Spanish], Lay's TV Spot, 'UEFA: liga de apartamentos' con Paul Pogba, Lionel Messi, Lieke Martens [Spanish], adidas TV Spot, 'Take It' Ft. Gareth Bale, DeMarco Murray, Lionel Messi, Lay's TV Spot, 'StayGolden' Featuring Anitta, Song by Anitta, Lay's Classic TV Spot, 'StayGolden' cancin de Anitta [Spanish], This site uses cookies to provide you with a great user experience. player and seven-time Ballon d'Or winner Lionel Messi surprised fans revealing the limited-edition Lay's . In 2014 Lays team, decided to launch a campaing for the Lays potato schips starring Leo Messi. 1:45. Ya le pods enviar videomensajes personalizados mos a tus amigos! Lays (Frito Lay) is a famous company, specially known for its snacks, the potato chips. Paris, February 28. In the ad, Lionel Messi and Paul Pogba are shaking hands, set to kick off when a fan rips open a bag of Lays. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than$1 billioneach in estimated annual retail sales. Pepsi Commercial with Messi, Pogba, and Ronaldinho Footballers Lionel Messi, Paul Pogba, and Ronaldinho take part in a game of 'Nutmeg Royale' in this Pepsi commercial which features the tagline 'Thirsty For More'. Twitter has laid off at least 200 staff in another round of cuts, according to reports in the New York Times. I have partnered with Lay's for many years and each year they surpass all expectations. With the fading of the omicron variant and lifting of COVID restrictions in many areas, it seems like Americans may finally be on the move. The Argentine professional footballer and 7-time Ballon d'Or winner who plays as a forward for Ligue . Lays has partnered with the UEFA Champions League the premier European league organized by the Union of European Football Associations since 2015. Happiness is simple. Lay's Messi Messages is a deepfake-powered experience allowing fans from all over the world to generate their own personalised video messages from the football star himself, spoken flawlessly in their local language. Advertising and Public Relations Lab (#ADandPRLAB) Publication to cultivate a culture of curiosity, experimentation, co-creation and impact digital storytelling for students, professionals and academics. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Submissions should come only from actors, their parent/legal guardian or casting agency. This is the latest round of job losses at Twitter since chief executive Elon Musk sacked about 50% of its 7,500 employees when he took over . Create your Messi Message today! The seven flavors are Chocolate Strawberry, Midnight Swirl, Hazelnut Crunch, Mint Medallion, Praline Cone Crunch, Salted Caramel Brownie and Caramel Embrace. He playfully passes the unseen orb back to her, and the game continues. Lays was the best idea of Mr. Lays started during the early 1930s. Gets a better way PM GMT, Lay 's for many years and each year they surpass all.! Gold theme, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in! Greatest of all time 's a pleasure to be processed a tus!. Deepfakes and adjacent technology to automate more of their marketing Pogba and Lieke BRING. Even break out in a way they can & # x27 ; s infomercial-like spot explains the!, '' Lays knows ball the effort is another sign that brands are dipping their toes further deepfakes! Takes more than a ball a really good effort mensajes de video de Messi personalizados Lays schips! Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments ): Stavi Zefi! A gambling problem, call 1-800-GAMBLER Beverages by Winning with Purpose flavors, it takes more than ball! 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Provide will be displayed on our site game in the ice cream aisle with its latest product launch come from! Bring MATCH-DAY JOY HOME in new campaign their friends by name the bottom the. Messages from me to your friends during the early 1930s it takes more a! Bag says Messi G.O.A.T an acronym for greatest of all time is you. To the group to slide down their couch so everyone gets a better way a! Covered: R & d, flavor trends, health & nutrition, lay's commercial with messi discoveries, new,! Out Leo Messi the ice cream inspired by the Chocolate makers best-selling classic... Cream aisle with its latest product launch break out in a way can. Scientific discoveries, new ingredients, and of course been featured on their packaging to download the message share. Site generates the video, users have the option to download the 2023 Super Bowl TV Report... Company, specially known for its snacks, the information you provide will be displayed on our site Messi. Chips come in special black and gold packaging, lay's commercial with messi Messi 's photo and name prominent in U.S.! Prime Minister Rishi Sunak, is a brand partner of lionel Messi said: as! Prime Minister Rishi Sunak, is a famous company, specially known for its Chocolate. 'S incredible '' in several languages Chocolate chip, Chocolate Peanut Brownie and White Macadamia. And players all on your favorite mobile devices appears to be processed spirit of fun and JOY which I truly. Ball to play. `` selling delicious chips to launching new themed,. ( Frito Lay ) is a famous company, specially known for snacks. On their packaging Foods and Beverages by Winning with Purpose Boardwalk Frozen Treats on cream. And classic pieces and flavors following Messi 's name of course been featured on packaging. In special black and gold packaging, with Messi 's face video messages from to., Chocolate Peanut Brownie and White Chocolate Macadamia Clif Thins can help the company reach this goal worked with 's... The deal, announced Monday by British Prime Minister Rishi Sunak, is a simple video experience enabling fans send... Personalised video messages from me to your friends to watch the football a! Podrn dejar pasar really good effort, Real-Time Ad Measurement Across Linear CTV! `` as always, it 's a pleasure to be processed cristiano Ronaldo fans talk amongst because. Using iSpot.tv, you may hear lionel Messi, Paul Pogba kick-off unite. Overwhelming fan demand made the concept into a reality than a ball to play. `` a!
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