j~1;eQGq 5kV8$`m\-6]v2#wG0^ |gX[9V"O`wlwz4 This ratio is not very relevant for financial, construction and real estate industries. Airlines UK presently has 13 members from UK airline industry representing all sectors which include British Airways, DHL, Flybe, West Atlantic UK, TUI Airways, Ryanair, Titan Airways, Thomas Cook, Norwegian UK, Virgin Atlantic Airways, easyjet, Jet2.com and CargoLogicAir. Figure 1: Short-, medium- and long-term impact of COVID-19 on the UK airlines market, 2020-25. International and domestic passenger volumes will remain well below pre-COVID-19 levels in 2021. Ck}*^WV;Wo,erCyqq8To\h eF". .vvnSJ*B(_y^Rpq:FCgcTesu87{"^G8\O4K__aL.N6 'z6o 0000001517 00000 n 0000048550 00000 n Intentions to travel by air and likely behavioural changes in 2023. COVID-19 presented biggest the challenge in history for the aviation industry, Figure 1: Short-, medium- and long-term impact of COVID-19 on the UK airlines market, 2020-25, International and domestic passenger volumes will remain well below pre-COVID-19 levels in 2021, Figure 2: COVID-19 scenario forecasts for the volume of International passenger numbers uplifted at UK airports, 2016-2026, Figure 3: COVID-19 scenario forecasts for the volume of domestic passenger numbers uplifted at UK airports, 2016-2026, Consumers confidence in their financial situation remains high, Oil price bounced back to pre-COVID-19 levels, Consultation to review Air Passenger Duty started, Efforts increase to decarbonise the aviation industry, The competition will be fierce when demand starts to recover, Key focus on offering the best value for money, In July 2021 holiday booking intentions reached highest level since pandemic hit, Figure 4: Actual bookings and plans to book a holiday in the next three months, 2019-21, Participation in holiday flights and VFR set to recover quickest, Figure 5: Participation and future intention to take flights, by purpose, 2021, Long-haul destinations continue to be on Brits wish list, Figure 6: Destinations visited by plane vs intention to visit, 2021, Demand for air travel mostly impacted by COVID-19 uncertainty, Figure 7: Reasons for taking fewer flights in the next three years compared to prior to COVID-19, 2021, Nearly 7 in 10 think their business travel behaviour will bounce back to pre-pandemic levels, Purchase decisions for plane tickets remain highly price-driven, Environment plays a more important role when choosing domestic flights, Figure 8: Factors influencing choice of airline, by plans to visit destinations by plane in the next three years, 2021, COVID-19 measures to enhance feelings of safety remain important, Figure 9: Attitudes towards the impact of COVID-19 on flying, 2021, Highest interest in flexible cancellation options and spaced out seating on board, Figure 10: Willingness to pay for amenities and services, 2021, Increased focus on lowering costs while improving the customer experience, Showcasing sustainable practices and offering consumers more control will become increasingly important, Consultation to review Air Passenger Duty, Figure 11: Short-, medium- and long-term impact of COVID-19 on the UK airlines market, 2020-25, Prior to COVID-19, growth came predominantly from international traffic, Figure 12: Passenger numbers uplifted at UK airports, 2016-21, International traffic volume down by 76% in 2020, domestic traffic by 73%, Leisure and VFR travel expected to lead the recovery, Figure 13: International passenger numbers uplifted at UK airports, 2016-26, Domestic passenger volume will recover at a faster pace, Figure 14: Domestic passenger numbers uplifted from UK airports, 2016-26, Figure 15: Key drivers affecting Mintels market forecast, 2015-25, Mintels approach to predicting the impact of COVID-19, Fundamental differences in how COVID-19 is affecting consumer markets, Extended COVID disruption will be disastrous for international travel, International traffic volume could recover in 2024 in the rapid COVID-19 scenario, Figure 16: COVID-19 scenario forecasts for the volume of International passenger numbers uplifted at UK airports, 2016-2026, Domestic traffic could recover in 2023 in the rapid COVID scenario, Figure 17: COVID-19 scenario forecasts for the volume of domestic passenger numbers uplifted at UK airports, 2016-2026, COVID-19 market disruption: risks and outcomes, Figure 18: Summary of Mintel scenario expectations and the impact on the UK airlines market, 2021, Overseas flights outperformed the overall outbound market in 2019, Figure 19: Overseas trips taken by UK residents, by mode of transport, 2015-19*, Prior to COVID-19, growth was mainly driven by increased demand for holidays and VFR, Figure 20: Overseas trips taken by air by UK residents, by purpose, 2015-19*, Greece entered the top-5 most visited overseas destinations by air by UK residents, Figure 21: Top 20 overseas destinations by volume of trips taken by air by UK residents, 2015-19*, England presses ahead with final stage on roadmap , but international travel restrictions remain, Consumer confidence in their financial situation remains high , Figure 22: The Financial Confidence Index, 2015- 2021, Figure 23: Europe Brent Spot price, yearly averages 2010-22, UK moved from laws to guidance on 19 July 2021, Fully vaccinated travelling from amber countries exempt from self-isolation measures, Figure 24: Traffic light system for international travel, 2021, More destinations added to the green list in August traffic light list review, As of 19 July, England lifted the legal requirement to wear face masks, Figure 25: Attitudes towards wearing face masks, 2021, Consultation on suggested changes to ATOL scheme, Aviation industry has increased its focus on becoming greener, High competition will continue to put pressure on fares, Figure 26: Top 10 UK-based* airlines, by passenger numbers uplifted globally, 2015-20, Innovations to increase revenue in response to lower demand, Lufthansa introduces Sleepers Row to economy class passengers on select long-haul flights, More unlimited flight passes were introduced, Innovations focused on enhancing passenger wellbeing, British Airways launches power nap EnergyPods, American Airlines offers in-flight classes for personal enrichment, Technological innovations to improve the customer experience, British Airways launches in-seat digital ordering platform for food and drink, Korean Air introduces baggage loading notification system, United Airlines orders supersonic aircraft that can cut travel times in half, Increased efforts to reduce and offset carbon emissions, Heathrow calls upon UK government to achieve rapid scale up of production of SAF, New investments to accelerate the development of electric aircraft, Ryanair offers passengers the option to fully offset the emissions from their flight, Above-the-line spend by airlines declined by 70% in 2020, Figure 27: Total above-the-line, online display and direct mail advertising expenditure on ads by airlines, 2017-20, British Airways employees star in new TV add to show passion for taking care of its customers, Figure 28: Top 10 above-the line, online display and direct mail advertising expenditure on ads by airlines, 2020, Figure 29: Attitudes towards and usage of selected brands, 2021, Figure 30: Key metrics for selected brands, 2021, Brand attitudes: easyJet most closely associated with offering good value, Brand personality: Virgin Atlantic and British Airways seen as most ethical, but least accessible, Figure 32: Brand personality macro image, 2021, A fifth of Brits who have heard of Ryanair associate the brand with being unreliable, Figure 33: Brand personality micro image, 2021, Virgin Atlantic front runner in excellent experience and recommendation levels, Figure 34: User profile of Virgin Atlantic, 2021, British Airways seen as reliable, efficient and welcoming, Figure 35: User profile of British Airways, 2021, Jet2.com maintained its scores on trust and good reputation during the pandemic, Figure 36: User profile of Jet2.com, 2021, Nearly half associate easyJet with offering good value, Wizz Air challenged to raise its brand image, Figure 38: User profile of Wizz Air, 2021, Ryanair invests in improving low customer satisfaction, Exposure concerns increased slightly in July amid rising cases, Figure 40: Mintel COVID-19 exposure anxiety and lifestyle impact index, 2020-2021, Increased travel freedom for fully vaccinated travellers provided small boost to international leisure travel, Majority of overseas holiday bookings were still in the pipeline in mid-July, Figure 41: Main holidaying intentions by destination, 2021, Figure 42: Actual bookings and plans to book a holiday in the next three months, 2019-21, Figure 43: Participation and future intention to take flights, by purpose, 2021, Figure 44: Destinations visited by plane vs intention to visit, 2021, Families show high interest in domestic flights, Figure 45: Demographic profile by intention to visit destinations by air, 2021, Recovery in air travel will be led by younger audiences, Figure 46: Changes in the number of flights expected compared to prior to COVID-19, 2021, Few passengers intend to fly less because of the environment , but consumer consciousness of sustainability has increased, Figure 47: Reasons for taking fewer flights in the next three years compared to prior to COVID-19, 2021, Figure 48: Frequency of business flights once the COVID-19 outbreak is over, 2021, Package holidays are an effective path for airlines to increase revenues, Figure 49: Factors influencing choice of airline, by plans to visit destinations by plane in the next three years, 2021, Business travellers are the least price-sensitive segment, Figure 50: Factors influencing choice of airline, by purpose of flights in the next three years, 2021, Figure 51: Attitudes towards the impact of COVID-19 on flying, 2021, A well-known brand is more important amid COVID-19 uncertainty, Potential long border queues put two thirds of passengers off flying, Older generation continues to value human interaction , while business travellers are more interested in minimal interaction, Ultra-long-haul flights appeal to majority of long-haul travellers, Figure 52: Interest in ultra-long-haul flights, by demographics, 2021, The majority of the younger generation always tend to select the cheapest tickets, Figure 53: Attitudes towards selecting the cheapest available tickets, 2021, Figure 54: Consumer needs for extra support for health/disability needs, 2021, Figure 55: Willingness to pay for amenities and services, 2021, Volume forecast and prediction intervals for total traffic, Figure 56: Total passenger numbers uplifted at UK airports (prepared on 20 August 2021), 2020-26, Volume forecast and prediction intervals for international traffic, Figure 57: International passenger numbers uplifted at UK airports (prepared on 20 August 2021), 2020-26, Volume forecast and prediction intervals for domestic traffic, Figure 58: Domestic passenger numbers uplifted at UK airports (prepared on 20 August 2021), 2020-26, Figure 59: Key drivers affecting Mintels market forecast, 2020-25, Volume scenario performance for total traffic, Figure 60: COVID-19 scenario forecasts for the volume of passenger numbers uplifted at UK airports, 2021-2026, Volume scenario performance for international traffic, Figure 61: COVID-19 scenario forecasts for the volume of international passenger numbers uplifted at UK airports, 2021-2026, Volume scenario performance for domestic traffic, Figure 62: COVID-19 scenario forecasts for the volume of domestic passenger numbers uplifted at UK airports, 2016-2026, Rapid COVID recovery, central and extended COVID disruption scenarios outline.
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