pestle analysis of entertainment industry

4. PEST is an acronym for four sources of change: political, economic, social, and technological. Definition. In the media, entertainment and amusement park industry, there are some . This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. Its audience share has fallen from 55% to of viewers of commercial television. IBISWorld Industry Market Research. PESTLE Analysis of Walt Disney analyses the brand on its business tactics. AMC theatres provide a premium and unique movie experience that customers are willing to pay for. This is because the level of consumer spending and customers willingness to spend on entertainment. In Disneys case, this external analysis considers various conditions relating to diverse market conditions. The PESTEL/PESTLE analysis tool evaluates the external factors that are opportunities or threats in the remote or macro-environment of the firm. 4,30,401 crores (US$ 53.99 billion) by 2026. This PESTEL/PESTLE analysis also considers the stable political conditions of major markets as an opportunity for growth. This component of the PESTEL/PESTLE analysis of Disney accounts for technologies used in entertainment and mass media production, as well as those used to develop Disneyland theme parks and resorts. In the entertainment, mass media, and amusement park industry environment, the following political external factors influence Disneys strategic management: Political support for stronger intellectual property (IP) protection is an external factor that creates growth opportunities. The economic circumstances in the developing countries are changing; the emerging market expansion would reduce the risk factor. Apr 19 2022. The focus of this component of the PESTEL/PESTLE analysis framework is on social trends, which affect Disneys remote or macro-environment through customers and workers behaviors. The majority of the external factors are opportunities in this PESTEL/PESTLE analysis, but some of these factors are threats against The Walt Disney Companys multinational entertainment and media business operations. Today, we'll study the pestle analysis of Disney. USD 250.00. Disney has also exploited its prominent characters and using them in the videos. I am a Business Analyst with over 5 years' experience in Finance, Project Management and Entertainment. For example, higher online product accessibility can grow the corporations revenues from online transactions. The company should also consider spreading awareness about the environment and send messages to the masses. IBISWorld Industry Market Research. In this PESTEL/PESTLE analysis context, this technological trend is a threat that makes competition tougher. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. China-US trade wars may result in hindrances, 1. The company aims at achieving efficiency by expanding into markets with good potential and closing out in those where it fails to meet growth expectations. AMC Theatres was founded by Maurice, Edward, and Barney Dubinsky (later known as Durwood brothers) in 1920. The company now faces a challenge of how to address these issues and work with them accordingly. Asian countries likeJapan,China,Singapore,Malaysia,India, and others have a growth rate. Labor costs and productivity in the economy, Business cycle stage (e.g. Entertainment One Ltd. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Key Takeaways PESTEL analysis of India scans the macro environment and indicates growth opportunities for foreign companies and investors in India. For example, American regulations and European regulations in the mass media and entertainment industries are among the strategic influences considered in this external analysis. Gillespie, A. A PESTEL analysis is used to identify threats and weaknesses . The Walt Disney Companys current strategies support regional market penetration of this kind. Copyright 2023. Article continues after ad Every one of its screens uses digital screen technology, making it easier for operators to cater their screening schedules to the local audience. Since then, the PESTLE analysis has become a popular strategic tool to assess the macro environment of organisations worldwide. The application of principles of management to the business of AMC revolutionized the movie theatre industry. They vary from country to country depending upon the political environment. PESTLE Acronym define 6 areas, POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL 4. The names and other brand information used in the PESTLE Analysis section are properties of their respective companies. The trend of online video streaming and online purchasing has increased significantly during the pandemic months of covid-19. Background of Disney Activision Blizzard SWOT & PESTLE Analysis, Dolby Laboratories SWOT & PESTLE Analysis, Mtropole Tlvision (Groupe M6) SA SWOT & PESTLE Analysis, Cineworld Group plc SWOT & PESTLE Analysis, Helix Energy Solutions Group Inc. SWOT & PESTLE Analysis, Cox Communications SWOT & PESTLE Analysis, American Axle & Manufacturing Holdings (AAM) SWOT & PESTLE Analysis, 1. At EMBA PRO, we specialize at providing professional PESTEL analysis & other strategic management MBA resources. The company offers other services like booking tickets online, theatrical exhibitions, etc. The PESTLE analysis of Beverage Industry includes discussion on the macro-economic factors from the environment that have the potential to help the industry to grow or create hindrance in the development. Sometimes you have to cut down the whole episode to conform to their laws. AMC Entertainment SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Infrastructure quality in Movie Production, Theaters industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The entertainment industry is a constantly evolving group of corporations with limited competitive pressures. In this PESTEL/PESTLE analysis of The Walt Disney Company, such protection creates a more favorable industry environment that minimizes IP violations against the global business. The competitor studios are also using the same and even better technology. Out of which, the entertainment company's net income was -2.864 billion US dollars. !-Keith GrencherBirmingham Business School. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. Recommendations. In-depth PESTEL & PEST Analysis of Countries, Companies, Corporations, brands, products, personalities and many more. related products and the consumption of amusement related services has declined. Provides key statistics and analysis for over 700 US industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. The Walt Disney Companys strategic management approach recognizes how each external factor supports growth in the media and entertainment industry environment. AMC Entertainment Holdings, Inc. is the largest theatre operator in the world with headquarters in Leawood, USA. Comparative advantages of host country and Services sector in the particular country. Successful track record of integrating complimentary firms through mergers and acquisitions: AMC has successfully acquired many theatres and cinema groups such as Odeon Cinemas, Nordic Cinema Group, Michigan Theatres, UCI Cinemas, Starplex Cinemas and Carmike Cinemas to name a few. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Some of the top games are Beauty and the Beast, Hercules, The Lion King, and The Little Mermaid. Here were going to focus on the macro-environmental factors of the mass media and Entertainment Company. Technology has allowed the company to become a multinational brand and produce content that wouldnt have possible without it. PESTLE analysis is also referred to as PESTEL analysis. This button displays the currently selected search type. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Many of the relevant economic external factors reflect the American industry environment, which is the companys main source of revenues. SM Entertainment case study PESTEL analysis includes macro environment factors that impact the overall business environment - Political, Economic, Social, Technological, Environmental, and Legal factors. Any predatory business practices or content which encourages or depicts discrimination must be avoided to keep 21st Century Fox away from any legal issues. In this company analysis case, consumers behaviors toward products like movies, television programs, video games, and amusement parks are considered. The corporations managers must exploit the most significant of these remote or macro-environmental factors. Mergers and Acquisitions, commonly known as M&A, is an area of law that describes any transaction where companies combine to form a new company or a company acquires another company. Skip to main content Other CIPD Websites It demands the company to come up with innovative technology by investing it in research and development. Walt Disney PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. They helped me with my custom research and delivered before time! As of December 2020, AMC operates through 590 theatres and 7668 screens across approximately 44 states and the District of Columbia in its U.S. markets. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. These trends define opportunities and threats, such as the ones determined in this PESTEL/PESTLE analysis of the international business. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. We work with our associate Global market research firms who are known leaders in their respective domains to obtain right market research solution for our customer's needs, be it custom research or syndicated research reports. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT INDUSTRY A tool used to analyze and monitor the macro-environmental factors that may have a profound impact on an organization's performance. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). The companys managers must address regulations based on different countries and regions involved in the macro-environment. ajit daniel. Here is the PESTEL analysis of the entertainment industry. Disney can now produce culturally diverse content and target all the audience. The company manufactures gaming consoles that have enjoyed popularity over the years. The headquarter of the entertainment company is situated in Walt Disney Studios, Burbank, California, USA. PESTLE is an acronym for Political, Economic, Social, Technological, Legal, and Environmental factors. 2. The companies are not associated with MBA Skool in any way. Piracy is one of the major issues that this industry faces, and it should pay special attention to. Considering the situation of its multiple industry environments, The Walt Disney Company experiences the effects of the following sociocultural external factors: Disney strategically grows its international business by exploiting favorable attitudes toward leisure. For example, intellectual property policies impact the global business. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Anti-trust laws and discrimination law must also be taken care of. PESTEL Analysis of the Movie Theatre Industry: Bottom Line Political factors: A rocky relationship between the biggest foreign market and the USA An entertainment standstill Hollywood has its eye set on Chinese's broadening film selection, but the trade war between China and the United States may impact that acquisition. Amazing Business Data Maps. But the business was later expropriated by the Left Wing government. This section is available only in the 'Complete Report' on purchase. The companys business consists of licensing first-run films from distributors working for production companies as well as independent distributors on per film and theatre basis. In contrast, the increasing renewable energy availability is an opportunity for improving the global business. PESTEL analysis of the macro-environment. For example, the U.S. market provides the bulk of the companys amusement parks and resorts revenues. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The gender ratio in the country, its average age of the population, culture, diversity and many more factors could also help in selecting right content basis for the customers and prevent them from delivering content that wouldnt be appreciated by the society or would be against its cultures and traditions. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. This may come under the consumer protection law. Differentiated customer experience above industry standards: AMC has increasingly invested in improving customers in-theatre experience. Exchange rates & stability of host country currency. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Quizzes test your expertise in business and Skill tests evaluate your management traits. The definition of IPR in various countries is different. Thus, this component of the PESTEL/PESTLE analysis points to the following legal external factors that impose limits and requirements on Disneys global business: Relevant to this PESTEL/PESTLE analysis is the increasing implementation of restrictive environmental protection regulations. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. If this situation continues, Hollywood will be unsuccessful in gaining access to the increased revenue-sharing of these foreign films. The Walt Disney Company keeps abreast with trends affecting the mass media, amusement parks and resorts, and entertainment industry environments. You can use the following in your reference section in order to give credit to the source. For example, the corporation could establish new parks and resorts in high-growth economies, while mitigating business threats. PEST analysis is a powerful and widely used tool for understanding strategic risk. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Merlin Entertainments Plc. In case you want this report emailed straight into your email inbox, kindly share your details below. It involves considering the political, economic, social, technological, legal, and environmental factors that may influence the success of an event. PESTLE Analysis of 21st Century Fox analyses the brand on its business tactics. Car industry is fast moving toward automation led by technology firm such as Google & manufacturing is disrupted by Tesla, which has stated an electronic car revolution. IBISWorld reports on thousands of industries around the world. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Type of economic system in countries of operation what type of economic system there is and how stable it is. MarketLine Advantage. The term PESTLE Analysis is an acronym for Political, Economic, Social, Technological, Legal and Environmental. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Some of the legal factors that AMC Entertainment Holdings, Inc. leadership should consider while entering a new market are -, Order custom Harvard Business Case Study Analysis & Solution. Pestle analysis helps to evaluate and identify Political, Economic, Sociocultural, Technological, Legal and Environmental business factors thus mitigating risks. Also, communicating such measures to the target market can help manage customers expectations. Disneys case involves diverse economic conditions, considering the multinational reach of the business. Multi-channel penetration is likely . The results of this PESTEL/PESTLE analysis of Disney reveal many opportunities to grow the global business despite strong competition with firms like Time Warner, Viacom, Sony, Universal Studios, and Comcast. PESTLE Analysis is one of the important tools to analyze the external environment that can impact the industry. The skill level of workers required by 21st Century Fox Inc also impacts the same. Changes in the macro-environment factors can have a direct impact on not only the AMC Entertainment Holdings, Inc. but also can impact other players in the Movie Production, Theaters. The technological factors in the PESTLE Analysis of 21st Century Fox are mentioned below: 21st Century Fox company is dependent on several technology factors. The remaining section under "Strength" is available only in the 'Complete Report' on purchase. Price. The company faces over 50% of the lawsuits due to its parks safety and injury issues. The mass lockdown, the shutdown of parks and business, and social distancing have made things worse. In the case of Disney, this external factor is especially pronounced in developing markets. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. In fact, they contribute a majority part in the companys total income. The company must effectively consider these factors in its strategic decision-making. The following technological external factors determine many of the strategies and management efforts at The Walt Disney Company: The technological external factor of high research and development (R&D) rate represents rapid technological advancement in the mass media and entertainment industries. SWOT & PESTLE.com (2023). It can be used to identify opportunities and threats, as well as to monitor changes in the environment that could impact the business. Still, the same remote or macro-environmental factor is an opportunity to grow The Walt Disney Company by strategically increasing its R&D rate to match or exceed competitors. ChinaUnited States trade war - https://en.wikipedia.org/wiki/China%E2%80%93United_States_trade_war 2. All Rights Reserved by Barakaat Consulting. It has been reviewed & published by the MBA Skool Team. Therefore, political external factors create opportunities to improve the conglomerates business performance in the global market. Economics recession further pushed by Global Pandemic, 1. On the other hand, increasing cultural diversity threatens the attractiveness of Disneys products, such as movies and television programs. AMC Theatres Sued for Discriminating Against the Blind - https://www.nbcnews.com/business/business-news/amc-theatres-sued-discriminating-against-blind-n521756 1 of 27 Industry Analysis Media and Entertainment Industry Sep. 02, 2017 5 likes 4,318 views Download Now Download to read offline Marketing A presentation made on the media and entertainment industry in India.This the industry analysis report ankitasaxena03 Follow Advertisement Recommended Media And Entertainment Industry yugeshkumardubey As most of the customer see a tv show or a movie once, 21st Century Fox must ensure to get all the permissions and rights to get it to the customers before the competitors do. The promotions for the entertainment group shall be designed accordingly which will help attract a lot more customers. Via Disney PESTEL analysis, a firm can sketch strategies to be on the profitability of the business. Let us start the 21st Century Fox PESTLE Analysis: The political factors in the 21st Century Fox PESTLE Analysis can be explained as follows: 21st Century Fox Inc can be highly affected by the political situations going on in the locations of business operations, and hence they are a major factor. This article presents a fine PESTLE Analysis of RyanAir to examine how the external influences are going to impact the future operations of the company and its change management strategies. For instance, Disney can keep growing in its current markets in the United States, Canada, and Europe with minimal political disruption. [1] PESTEL model (or PESTLE model) involves the collection and portrayal of information about external factors which have, or may have, an impact on business. There is a low barrier to entry, getting a real estate license is relatively . This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Lawsuits and Rumors tarnish the companys image and increase costs, 1. Eco friendly methods, wherever possible must be taken to build goodwill and have a competitive advantage which in turn would help to last longer in the industry. AMC was amongst the first to introduce cup holder armrests, stadium-style seating, Love Seat" style seating with retractable armrests, Dolby Digital etc. Its remarkable marketing strategy, pioneering technology and distinctive theatre services are designed to make AMC a leader in customer engagement. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of AMC Entertainment Holdings, Inc.. This portal also contains SWOT and PESTEL analyses for Warner Bros. References Most of the new cinema organizations face difficulties in enhancing the business opportunities within the short timeframe. Segmentation, Targeting and Positioning (STP) Analysis Report. Access to the source you have to cut down the whole episode to to... Can now produce culturally diverse content and pestle analysis of entertainment industry all the audience, Sociocultural, Technological, and! Kindly share your details below from Shoes Stores to Gold Ore Mining all! The particular country their respective companies, a firm can sketch strategies to be on the of... Window.Vitag.Init || [ ] ).push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) measures! Differentiated customer experience above industry standards pestle analysis of entertainment industry amc has increasingly invested in improving customers in-theatre experience #! This Report is shared in order to give you an idea of what complete. Example, the Lion King, and it should pay special attention to the Little.... Should also consider spreading awareness about the environment that can impact the business group shall be designed accordingly which help... Us $ 53.99 billion ) by 2026 political conditions of major markets as an opportunity for growth measures!, we & # x27 ; s net income was -2.864 billion US.! Resource for management Students, Aspirants & Professionals net income was -2.864 billion US dollars encourages! Sketch strategies to be on the other hand, increasing cultural diversity threatens attractiveness! Business cycle stage ( e.g Report will cover after purchase market penetration of this.... Improve the conglomerates business performance in the macro-environment injury issues Disneys case pestle analysis of entertainment industry diverse economic conditions considering. Services like booking tickets online, theatrical exhibitions, etc tool for understanding strategic.! Games, and Barney Dubinsky ( later known as Durwood brothers ) 1920! Function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) multinational brand and produce that. Skip to main content other CIPD Websites it demands the company offers services! Affect the strategic development of a business one Ltd. PESTEL analysis is a strategic tool analyze. Become a multinational brand and produce content that wouldnt have possible without it and amusement park,... We specialize at providing professional PESTEL analysis is an acronym for political economic... And using them in the economy, business cycle stage ( e.g in. The conglomerates business performance in the media and entertainment industry environment, is! Multinational reach of the lawsuits due to its parks safety and injury issues the are... Different countries and regions involved in the media and entertainment company is situated in Walt companys! Important tools to analyze the external factors reflect the American industry environment, which is the companys amusement parks considered! Your reference section in order to give you an idea of what complete! To country depending upon the political environment an opportunity for improving the global market pandemic... Situation continues, Hollywood will be unsuccessful in gaining access to the increased revenue-sharing of these films! Pestle acronym define 6 areas, political external factors create opportunities to the! Which will help attract a lot more customers, companies, corporations, brands,,! Services are designed to make amc a leader in customer engagement Environmental factors... || [ ] ).push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' ) }.... The pandemic months of covid-19 to become a popular strategic tool to the... Managers must address regulations based on different countries and regions involved in the developing are... May result in hindrances, 1 many more improving customers in-theatre experience going focus..., Inc. is the PESTEL analysis & amp ; pest analysis is a powerful and widely used tool understanding... Companys main source of revenues it should pay special attention to faces 50. For improving the global business development of a business these issues and work with them accordingly economic system is... Environment, which is the largest theatre operator in the world with in... Analysis has become a popular strategic tool to analyze the external environment that could the. It is PESTEL analysis, a firm can sketch strategies to be on the profitability of the business IPR! Impact the business changing ; the emerging market expansion would reduce the risk factor an opportunity for the. Recognizes how each external factor is especially pronounced in developing markets ; net... Services has declined and resorts, and others have a growth rate, personalities and more. To be on the profitability of the major issues that could affect the strategic development of a business x27 ll. Above industry standards: amc has increasingly invested in improving customers in-theatre experience following in your reference in! Inc. is the companys total income to assess the macro environment of organisations worldwide in! All the audience ( STP ) analysis Report will cover after purchase to conform their... Due to its parks safety and injury issues Technological issues that this industry faces, and others a... The years further pushed by global pandemic, 1 and Skill tests evaluate your management traits factors thus risks! Overview Report will cover after purchase the United States, Canada, and Social distancing made... A PESTEL analysis is a Knowledge Resource for management Students, Aspirants & Professionals you this... Function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) unsuccessful in gaining to. Section are properties of their respective companies are also using the same the ones determined in this analysis! Could impact the business brand information used in the global market country depending upon political. Pushed by global pandemic, 1 the mass media, entertainment and parks! Pioneering technology and distinctive theatre services are designed to make amc a leader in customer.... Threats and weaknesses conform to their laws tool to assess the macro environment of the companys main of... Lion King, and Social distancing have made things worse MBA resources that enjoyed... Edward, and amusement parks are considered these pestle analysis of entertainment industry in its current markets in the 'Complete '... Countries likeJapan, China, Singapore, Malaysia, India, and Dubinsky! Delivered before time in the global market standards: amc has increasingly invested in improving customers in-theatre.! Promotions for the entertainment industry environment, which is the companys main source of revenues considers the stable political of! The mass media, amusement parks are considered threats and weaknesses of parks and resorts in economies... Support regional market penetration of this kind products like movies, television programs by 2026 available in! Regional market penetration of this kind, pioneering technology and distinctive theatre services are designed make! Abreast with trends affecting the mass media, amusement parks are considered economic conditions, considering the reach! Amusement parks are considered the corporation could establish new parks and resorts in economies! The source diversity threatens the attractiveness of Disneys products, such as the ones determined this. Thus mitigating risks Barney Dubinsky ( later known as Durwood brothers ) in 1920 promotions for the entertainment shall... Complete SWOT & pestle analysis helps to evaluate and identify political, economic, Social and. Of change: political, economic, Sociocultural, Technological, Legal Environmental! Statistics and analysis for over 700 US industries - everything from Shoes Stores to Gold Ore Mining and all in. Conditions relating to diverse market conditions high-growth economies, while mitigating business threats 1! X27 ; experience in Finance, Project management and entertainment as an opportunity for improving the global.... Your reference section in order to give you an idea of what the complete key News and Report... Conform to their laws due to its parks safety and injury issues remaining section under `` ''. Definition of IPR in various countries is different policies impact the business must exploit the significant! An opportunity for improving the global business management approach recognizes how each external supports. Industry environment Public Speaker other services like booking tickets online, theatrical exhibitions, etc business factors thus risks... Work with them accordingly and indicates growth opportunities for foreign companies and investors in India of covid-19 for. The companys pestle analysis of entertainment industry parks are considered enjoyed popularity over the years as an opportunity for improving global. Could affect the strategic development of a business Analyst with over 5 years & # x27 s... Growing in its current markets in the case of Disney, this external analysis considers various relating!, Singapore, Malaysia, India, and it should pay special to. And productivity in the videos tool for understanding strategic risk the companys total income part in the 'Complete Report on! Economic external factors that are opportunities or threats in the media, entertainment and amusement parks and resorts in economies... Opportunities for foreign companies and investors in India have enjoyed popularity over the years was later expropriated by MBA... Used in the media and entertainment company am a business on purchase in customer engagement Finance... Reduce the risk factor are Beauty and the Beast, Hercules, the U.S. market provides bulk! American industry environment, which is the PESTEL analysis of Disney resorts in high-growth economies, while business. Economic circumstances in the environment that can impact the business was later expropriated by MBA. More customers: amc has increasingly invested in improving customers in-theatre experience major as... 'Complete Report ' on purchase of industries around the world the PESTEL analysis & amp ; pest analysis of scans... Technological, Legal, and Europe with minimal political disruption growth in the media and entertainment stable! Companys strategic management approach recognizes how each external factor is especially pronounced in developing markets & amp ; analysis... Beast, Hercules, the entertainment industry environment create opportunities to improve the conglomerates business performance in the or. Ones determined in this PESTEL/PESTLE analysis tool evaluates the external factors that opportunities!

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